[WebPub] best way to test a site redesign?

[Barbara L Malec]

Hi Chris,

I wish I could be of more help, but your email did remind me of this good article: http://www.alistapart.com/articles/quick-and-dirty-remote-user-testing/

Good luck, and let us know how it works out!

-Barbara

On Jun 3, 2011, at 10:23 AM, Chris Peterson @ MIT wrote:

> Hi all - 
> 
> As some of you know, the Admissions Office is in the process of redesigning our website. We're interested in trying to get some data on what our users think of the old site vs the new site: how regular users compare the two, how new users experience each, what associations they develop with MIT because of the look and feel and content, etc. 
> 
> What are best practices for testing these sort of things? A/B splits between the entire design and hope to make meaningful sense of the analytics metrics? Focus groups with mockups? Etc? 
> 
> Thanks!
> 
> - Chris



Barbara Malec
Associate Director, Web & Design
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