[WebPub] Reminder: "Conversion Oriented Design" Next Wednesday

[Traganos, Christopher D.]

Hello WWW and Webpub,
> 
We are excited to extend the invitation to this month¹s web working group
meeting on ³Conversion-Optimized Design². Our speaker is Ross Beyeler of
Growth Spark.

Details:

February 9th, 2011
3:30pm ­ 5:00pm (Discussion at John Harvard¹s pub to follow)
Lamont Library, Forum Room
Non Harvard ID holders & guests must RSVP with
christopher_traganos at harvard.edu <http://christopher_traganos@harvard.edu>
as soon as possible to gain entry to the library.


Presentation Working Title: Conversion-Optimized Design
Abstract: Conversion-optimized design places action at the center of user
interaction. It's a design focus and approach that when effectively applied
can help businesses and organizations improve conversion in their web
marketing goals such as lead generation, online sales, newsletter signups
and social engagement. Conversion-optimized design is less about the style
and code that powers your web properties and more about the structure and
focus you build into them.

Ross Beyeler Biography
A graduate of Babson College, Ross Beyeler has been an active entrepreneur
in the technology space since 2005 with experience ranging in digital
marketing, business development and strategic management. In 2007, Ross
co-founded For Art¹s Sake Media, Inc., a technology company servicing the
art industry, where he led the organization through its seed funding, team
building and product launch. In December 2008, Ross went on to start Growth
Spark, a web design and marketing firm with a focus on conversion
optimization. Growth Spark's success brought Ross a BusinessWeek nomination
as one of 2010's Top 25 Entrepreneurs under 25.

http://www.growthspark.com/

Hope to see you there!

Chris & Andrew
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mailman.mit.edu/pipermail/webpub/attachments/20110204/806c9a96/attachment.htm