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<TITLE>Reminder: "Conversion Oriented Design" Next Wednesday</TITLE>
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<FONT FACE="Georgia, Times New Roman"><SPAN STYLE='font-size:10pt'>Hello WWW and Webpub,<BR>
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</SPAN></FONT></BLOCKQUOTE><FONT FACE="Georgia, Times New Roman"><SPAN STYLE='font-size:10pt'>We are excited to extend the invitation to this month’s web working group meeting on “Conversion-Optimized Design”. Our speaker is Ross Beyeler of Growth Spark.<BR>
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<B>Details:<BR>
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February 9th, 2011<BR>
3:30pm – 5:00pm (Discussion at John Harvard’s pub to follow)<BR>
Lamont Library, Forum Room<BR>
<I>Non Harvard ID holders & guests must RSVP with <FONT COLOR="#0000FF"><U><a href="christopher_traganos@harvard.edu">christopher_traganos@harvard.edu</a></U></FONT> <<FONT COLOR="#0000FF"><U><a href="http://christopher_traganos@harvard.edu">http://christopher_traganos@harvard.edu</a></U></FONT>> as soon as possible to gain entry to the library. <BR>
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<B>Presentation Working Title</B>: Conversion-Optimized Design<BR>
<B>Abstract</B>: Conversion-optimized design places action at the center of user interaction. It's a design focus and approach that when effectively applied can help businesses and organizations improve conversion in their web marketing goals such as lead generation, online sales, newsletter signups and social engagement. Conversion-optimized design is less about the style and code that powers your web properties and more about the structure and focus you build into them.<BR>
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<B>Ross Beyeler Biography<BR>
</B>A graduate of Babson College, Ross Beyeler has been an active entrepreneur in the technology space since 2005 with experience ranging in digital marketing, business development and strategic management. In 2007, Ross co-founded For Art’s Sake Media, Inc., a technology company servicing the art industry, where he led the organization through its seed funding, team building and product launch. In December 2008, Ross went on to start Growth Spark, a web design and marketing firm with a focus on conversion optimization. Growth Spark's success brought Ross a BusinessWeek nomination as one of 2010's Top 25 Entrepreneurs under 25.<BR>
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<FONT COLOR="#0000FF"><U><a href="http://www.growthspark.com/">http://www.growthspark.com/</a><BR>
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Hope to see you there!<BR>
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Chris & Andrew</SPAN></FONT>
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