[WebPub] Nov. 4th - Introduction to Responsive HTML Email, @3:30pm in Lamont

[Prasad, Raman M]

Hello MIT Webpub,

Next week, Wednesday, November 4th, we are excited to have Harvard Library’s Thomas Dodson give a presentation on “Responsive HTML Email”<http://w3.abcd.harvard.edu/ai1ec_event/thomas-dodson-back-to-the-future-an-introduction-to-responsive-html-email/>:

Title: Back to the Future: An Introduction to Responsive HTML Email<http://w3.abcd.harvard.edu/ai1ec_event/thomas-dodson-back-to-the-future-an-introduction-to-responsive-html-email/?instance_id=>

When: November 4th @ 3:30-5:00pm (**please note, this is the first Wednesday of the month due to Veterans Day.)

Who: Thomas Dodson<http://thomasadodson.com>, web developer, designer, writer

Where: Lamont Library, Forum Room
(Note: As usual, we will go out for drinks afterwards at John Harvard’s. If you are unable to make the talk, we invite you to meet us to socialize and exchange stories at John Harvard’s. We’ll be there around 5:15pm--after the talk.)

Back to the Future: An Introduction to Responsive HTML Email

Whether you’re using emails for newsletters, promotional content, or event invitations, you need to be able to reach your subscribers on whatever devices, operating systems, or email clients they are using. In this session, we’ll look at some of the challenges of sending responsive HTML emails (e.g., lack of client support for a variety of CSS rules) and how you can apply what you already know about HTML and CSS to overcome them. We’ll also talk about techniques (such as CSS injection) that can make coding your emails much easier. Not everyone gets excited about hand-coding emails to begin with, and sooner or later most designers turn to templates provided by third-party services. We’ll take a look not only at what these services offer for building emails, but also for tracking analytics and managing subscriber lists. Finally, we’ll discuss best practices for effective campaigns and how to avoid being flagged as a spammer.

Bio: A writer, designer, and librarian, Thomas Dodson serves as the front-end Drupal developer for the Harvard Library. He writes about technology and design at techneblog.com<http://techneblog.com>. The full text of several of his short stories are available at thomasadodson.com<http://thomasadodson.com>.

NOTE: Attendees with out a Harvard ID card need to RSVP<mailto:raman_prasad at harvard.edu> for building access.

See you there!


Raman and Donna





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