[WebPub] 10 Horrifying Stats About Display Advertising

[Chris Peterson @ MIT]

remember, kids: never buy ads

(see 9)

http://blog.hubspot.com/horrifying-display-advertising-stats

We are biased inbound marketers<http://www.hubspot.com/inbound-marketing> at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.

  1.  You are more likely to complete NAVY SEAL training than click a banner ad.(Source: Solve Media<http://solvemedia.com/>) Tweet This<http://clicktotweet.com/kc0c2>
  2.  Only 8% of internet users account for 85% of clicks on display ads (and some of them aren't even humans!). (Source: comScore<http://www.comscore.com/Insights/Press_Releases/2009/10/comScore_and_Starcom_USA_Release_Updated_Natural_Born_Clickers_Study_Showing_50_Percent_Drop_in_Number_of_U.S._Internet_Users_Who_Click_on_Display_Ads>) Tweet This<http://clicktotweet.com/ucjk6>
  3.  You are more likely to get a full house while playing poker than click on a banner ad. (Source: Solve Media<http://solvemedia.com/>) Tweet This<http://clicktotweet.com/fclp4>
  4.  The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore<http://www.comscore.com/>) Tweet This<http://clicktotweet.com/xe5f_>
  5.  You are more likely to summit Mount Everest than click a banner ad. (Source:Solve Media<http://solvemedia.com/>) Tweet This<http://clicktotweet.com/1sdf4>
  6.  The average clickthrough rate of display ads is 0.1%. (Source:DoubleClick<http://www.google.com/doubleclick/research/index.html>) Tweet This<http://clicktotweet.com/AzJ5M>
  7.  You are more likely to birth twins than click a banner ad. (Source: Solve Media<http://solvemedia.com/>)Tweet This<http://clicktotweet.com/aiP7B>
  8.  About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media<http://www.goldspotmedia.com/fat-finger-report/>) Tweet This<http://clicktotweet.com/32aR5>
  9.  You are more likely to get into MIT than click a banner ad. (Source: Solve Media<http://solvemedia.com/>) Tweet This<http://clicktotweet.com/acRoh>
  10. You are more likely to survive a plane crash than click on a banner ad. (Source:Solve Media<http://solvemedia.com/>) Tweet This<http://clicktotweet.com/65jRe>

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