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<div>remember, kids: never buy ads </div>
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<div>(see 9) </div>
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<a href="http://blog.hubspot.com/horrifying-display-advertising-stats">http://blog.hubspot.com/horrifying-display-advertising-stats</a>
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<div><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 27px; font-size: 16px; ">We are biased <a href="http://www.hubspot.com/inbound-marketing" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">inbound
marketers</a> at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: <strong style="font-weight: 700; color: rgb(73, 91, 103); ">The average banner ad has a 0.1% clickthrough rate</strong> (CTR),
and <strong style="font-weight: 700; color: rgb(73, 91, 103); ">the standard 468x60 banner has a 0.04% CTR</strong>.</span>
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You are more likely to complete NAVY SEAL training than click a banner ad.<em>(Source: <a href="http://solvemedia.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Solve Media</a>)</em> <strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/kc0c2" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
Only 8% of internet users account for 85% of clicks on display ads (and some of them aren't even humans!). <em>(Source: <a href="http://www.comscore.com/Insights/Press_Releases/2009/10/comScore_and_Starcom_USA_Release_Updated_Natural_Born_Clickers_Study_Showing_50_Percent_Drop_in_Number_of_U.S._Internet_Users_Who_Click_on_Display_Ads" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">comScore</a>) </em><strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/ucjk6" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
You are more likely to get a full house while playing poker than click on a banner ad. <em>(Source: <a href="http://solvemedia.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Solve Media</a>) </em><strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/fclp4" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
The average person is served over 1,700 banner ads per month. Do you remember any? <em>(Source: <a href="http://www.comscore.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">comScore</a>) </em><strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/xe5f_" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
You are more likely to summit Mount Everest than click a banner ad. <em>(Source:<a href="http://solvemedia.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Solve Media</a>)</em> <strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/1sdf4" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
The average clickthrough rate of display ads is 0.1%. <em>(Source:<a href="http://www.google.com/doubleclick/research/index.html" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">DoubleClick</a>) </em><strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/AzJ5M" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
You are more likely to birth twins than click a banner ad. (Source: <a href="http://solvemedia.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Solve Media</a>)<strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/aiP7B" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
About 50% of clicks on mobile ads are accidental. <em>(Source: <a href="http://www.goldspotmedia.com/fat-finger-report/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">GoldSpot Media</a>) </em><strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/32aR5" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
You are more likely to get into MIT than click a banner ad. <em>(Source: <a href="http://solvemedia.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Solve Media</a>) </em><strong style="font-weight: 700; color: rgb(73, 91, 103); "><a href="http://clicktotweet.com/acRoh" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; ">
You are more likely to survive a plane crash than click on a banner ad. <em>(Source:<a href="http://solvemedia.com/" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Solve Media</a>)</em><strong style="font-weight: 700; color: rgb(73, 91, 103); "> <a href="http://clicktotweet.com/65jRe" target="_blank" style="cursor: pointer; text-decoration: none; color: rgb(50, 136, 230); ">Tweet
This</a></strong></li></ol>
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