[WebPub] WebPub Presents: Luke W’s ‘Mobile First’ and Margot Bloomstein’s ‘Content Strategy-Why Should You Care’

[Elizabeth E. McManus]

Please mark your calendars for two upcoming WebPub presentations: Luke Wroblewski’s ‘Mobile First’ and Margot Bloomstein’s ‘Content Strategy: What, Why, Why Should you Care’.

Mobile First
Presenter: Luke Wroblewski<http://www.luke.com/>
Date: 6/18/12
Time: 10:30-11:30am
Where: 32-141<http://whereis.mit.edu/?go=32> (STATA)

Description: More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. This talk outlines the key reasons this approach needs to be reversed. Now.

About the Presenter: LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide.

Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck<http://bagcheck.com/> which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur-in-residence (EIR) at Benchmark Capital<http://www.benchmark.com/> and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of three popular Web design books (Mobile First<http://www.lukew.com/resources/mobile_first.asp>, Web Form Design<http://www.lukew.com/resources/web_form_design.asp> & Site-Seeing: A Visual Approach to Web Usability<http://www.lukew.com/resources/site_seeing.asp>) in addition to many articles<http://www.lukew.com/ff/> about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies<http://www.lukew.com/presos/> around the world, and a Co-founder and former Board member of the Interaction Design Association<http://www.ixda.org/> (IxDA).

PLEASE NOTE that this high-profile presentation can only accommodate the first 100 people, so please arrive early to ensure a seat.

Content Strategy: What, Why, Why Should you Care
Presenter: Margot Bloomstein<http://appropriateinc.com/>
Date: 6/22/12
Time: 10:00-11:00am
Where: E51-395<http://whereis.mit.edu/?go=E51> (Tang Center)

Description: E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of user experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge. Join content strategist Margot Bloomstein (@mbloomstein<http://twitter.com/mbloomstein>) and discuss how to prioritize communication goals and develop a message architecture, then use it to drive consistency across content types and channels. Long-form web copy? Pithy tweets? Visual content? Drawing insight from case studies and examples, we’ll hit on all of that and more.

About the Presenter: Margot Bloomstein is the principal of Appropriate, Inc.<http://appropriateinc.com/>, a brand and content strategy consultancy based in Boston. Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help organizations engage their target audiences with key messages and project consistency and clarity.

Over the past decade, she's partnered with clients like BT, Philips, Tretorn, Lindt, Harvard, Tufts University, Timberland, and the Rhode Island Public Transit Authority to address messaging in both traditional and social media. She’s helped overhaul online cultural tourism in the state of Nevada, reinvent sustainable content creation at one of the world’s largest shoe manufacturers, and reinvigorate content strategy for retirement planning.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the evolution of interactive content strategy within agencies; recent engagements include Web 2.0, SXSW, CS Forum London, edUi, and IA Konferenz in Germany. She is also the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project<http://amzn.to/CSatWork> (Morgan Kaufmann, 2012).

PLEASE NOTE that space is limited to the first 50 people.
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