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<p class="MsoNormal">Please mark your calendars for two upcoming WebPub presentations: Luke Wroblewski’s ‘Mobile First’ and Margot Bloomstein’s ‘Content Strategy: What, Why, Why Should you Care’.</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><b style="">Mobile First</b></p>
<p class="MsoNormal"><i style="">Presenter</i>: <a href="http://www.luke.com/" target="_blank">
Luke Wroblewski</a></p>
<p class="MsoNormal"><i style="">Date</i>: 6/18/12</p>
<p class="MsoNormal"><i style="">Time</i>: 10:30-11:30am</p>
<p class="MsoNormal"><i style="">Where</i>: <a href="http://whereis.mit.edu/?go=32" target="_blank">
32-141</a> (STATA)</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><i style="">Description</i>: <span style="">More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. This talk outlines the key reasons this approach needs to be reversed.
Now.</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><i style=""><span style="">About the Presenter</span></i><span style="">:
</span>LukeW is an internationally recognized digital product leader who has designed or contributed to software
<span style="">used by more than 700 million people worldwide.</span></p>
<p><span style="font-size:12.0pt; font-family:Cambria">Luke was Co-founder and Chief Product Officer (CPO) of
<a href="http://bagcheck.com/" target="_blank">Bagcheck</a> which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur-in-residence (EIR) at
<a href="http://www.benchmark.com/" target="_blank">Benchmark Capital</a> and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.
</span></p>
<p><span style="font-size:12.0pt; font-family:Cambria">Luke is the author of three popular Web design books (<a href="http://www.lukew.com/resources/mobile_first.asp" target="_blank">Mobile First</a>,
<a href="http://www.lukew.com/resources/web_form_design.asp" target="_blank">Web Form Design</a> &
<a href="http://www.lukew.com/resources/site_seeing.asp" target="_blank">Site-Seeing: A Visual Approach to Web Usability</a>) in addition to
<a href="http://www.lukew.com/ff/" target="_blank">many articles</a> about digital product design and strategy. He is also a consistently top-rated speaker at
<a href="http://www.lukew.com/presos/" target="_blank">conferences and companies</a> around the world, and a Co-founder and former Board member of the
<a href="http://www.ixda.org/" target="_blank">Interaction Design Association</a> (IxDA).
</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">PLEASE NOTE that this high-profile presentation can only accommodate the first 100 people, so please arrive early to ensure a seat.</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><b style="">Content Strategy: What, Why, Why Should you Care</b></p>
<p class="MsoNormal"><i style="">Presenter</i>: <a href="http://appropriateinc.com/" target="_blank">
Margot Bloomstein</a></p>
<p class="MsoNormal"><i style="">Date</i>: 6/22/12</p>
<p class="MsoNormal"><i style="">Time</i>: 10:00-11:00am</p>
<p class="MsoNormal"><i style="">Where</i>: <a href="http://whereis.mit.edu/?go=E51" target="_blank">
E51-395</a> (Tang Center)</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><i style=""><span style="color:black; background:white">Description</span></i><span style="color:black; background:white">: E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience.
That’s the challenge of user experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge. Join content strategist
Margot Bloomstein (<a href="http://twitter.com/mbloomstein" target="_blank">@mbloomstein</a>) and discuss how to prioritize communication goals and develop a message architecture, then use it to drive consistency across content types and channels. Long-form
web copy? Pithy tweets? Visual content? Drawing insight from case studies and examples, we’ll hit on all of that and more.</span></p>
<p class="MsoNormal"><span style="color:black; background:white"> </span></p>
<p class="MsoNormal"><i style=""><span style="color:black; background:white">About the Presenter</span></i><span style="color:black; background:white">: Margot Bloomstein is the principal of
<a href="http://appropriateinc.com/" target="_blank">Appropriate, Inc.</a>, a brand and content strategy consultancy based in Boston. Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help organizations
engage their target audiences with key messages and project consistency and clarity.</span></p>
<p class="MsoNormal"><span style="color:black; background:white"> </span></p>
<p class="MsoNormal"><span style="color:black; background:white">Over the past decade, she's partnered with clients like BT, Philips, Tretorn, Lindt, Harvard, Tufts University, Timberland, and the Rhode Island Public Transit Authority to address messaging in
both traditional and social media. She’s helped overhaul online cultural tourism in the state of Nevada, reinvent sustainable content creation at one of the world’s largest shoe manufacturers, and reinvigorate content strategy for retirement planning.
</span></p>
<p class="MsoNormal"><span style="color:black; background:white"> </span></p>
<p class="MsoNormal"><span style="color:black; background:white">A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the evolution of interactive content strategy within agencies; recent engagements include Web 2.0, SXSW,
CS Forum London, edUi, and IA Konferenz in Germany. She is also the author of <a href="http://amzn.to/CSatWork" target="_blank"><i>Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project</i></a> (Morgan Kaufmann, 2012).</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">PLEASE NOTE that space is limited to the first 50 people.</p>
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