[WebPub] Two events that may be of interest to these groups...

[Cheryl Slowik]

AMA September Tweetup
http://dinnerupstairs.eventbrite.com/?ref=ecal

Join us for an intimate dinner with your fellow social media marketers at one of Cambridge's most legendary dinner spots. Join in cross-functional conversations with generalists and pros in other fields, and learn from each other how you're using social media in your specialties. Meet and greet AMA Connect moderators, and find out more about the special-interest groups on Connect, including special conversational tracks for:

 *   Video
 *   B2B Marketing
 *   Email Marketing
 *   Higher EdMarketing and more.

Where: Christopher's, Porter Square
When: Thursday, September 8, 6-9pm
Parking: There is free parking in the lot across the street, and street parking is also available. It's also opposite the Red Line and Commuter Rail.
Cost:   This event is free, except for any meals or drinks you purchase.


Innovation Series Event: From Social Insights to Social Business Innovation
http://www.mitforumcambridge.org/events/innovation-series-event-from-social-insights-to-social-business-innovation/
September 21, 2011, Stata Center, 5:30pm-9:00pm

The rapid growth and usage of social media by consumers and businesses has created a seismic shift that affects every aspect of our lives today. We predict that this social movement will have the same impact on society and business as Guttenberg had over 600 years ago. Social is making the Global Village possible, it is truly flattening the world, and thus is impacting not only business disciplines such as marketing, sales and customer service but the very core of business itself. New and powerful business models are emerging – models based on social innovation.

In this session we will discuss:

 *   The evolution of social – how it started and where we are today
 *   The principals of social
 *   How social is redefining market research, product/ service development and innovation, including the importance of real-time conversations for businesses
 *   Winning models for business innovation – bridging the unstructured social with the structured unsocial
 *   Changing business performance: designing business systems to be reactive, responsive and agile



Cheryl Slowik
MIT Publishing Services Bureau
617.253.5710
292 Main Street, E38-254, Cambridge, MA 02142

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