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<font face="Arial"><span style="font-size:11pt"><b>AMA September Tweetup<br>
</b><a href="http://dinnerupstairs.eventbrite.com/?ref=ecal">http://dinnerupstairs.eventbrite.com/?ref=ecal</a><br>
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Join us for an intimate dinner with your fellow social media marketers at one of Cambridge's most legendary dinner spots. Join in cross-functional conversations with generalists and pros in other fields, and learn from each other how you're using social media in your specialties. Meet and greet AMA Connect moderators, and find out more about the special-interest groups on Connect, including special conversational tracks for: <br>
</span></font><ul><li><font face="Arial"><span style="font-size:11pt">Video
</span></font><li><font face="Arial"><span style="font-size:11pt">B2B Marketing
</span></font><li><font face="Arial"><span style="font-size:11pt">Email Marketing
</span></font><li><font face="Arial"><span style="font-size:11pt">Higher EdMarketing and more. <br>
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Where: Christopher's, Porter Square <br>
When: Thursday, September 8, 6-9pm <br>
Parking: There is free parking in the lot across the street, and street parking is also available. It's also opposite the Red Line and Commuter Rail. <br>
Cost: This event is free, except for any meals or drinks you purchase. <br>
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I<b>nnovation Series Event: From Social Insights to Social Business Innovation<br>
</b><u><a href="http://www.mitforumcambridge.org/events/innovation-series-event-from-social-insights-to-social-business-innovation/">http://www.mitforumcambridge.org/events/innovation-series-event-from-social-insights-to-social-business-innovation/</a><br>
</u>September 21, 2011, Stata Center, 5:30pm-9:00pm<br>
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The rapid growth and usage of social media by consumers and businesses has created a seismic shift that affects every aspect of our lives today. We predict that this social movement will have the same impact on society and business as Guttenberg had over 600 years ago. Social is making the Global Village possible, it is truly flattening the world, and thus is impacting not only business disciplines such as marketing, sales and customer service but the very core of business itself. New and powerful business models are emerging – models based on social innovation.<br>
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In this session we will discuss:<br>
</span></font><ul><li><font face="Arial"><span style="font-size:11pt">The evolution of social – how it started and where we are today
</span></font><li><font face="Arial"><span style="font-size:11pt">The principals of social
</span></font><li><font face="Arial"><span style="font-size:11pt">How social is redefining market research, product/ service development and innovation, including the importance of real-time conversations for businesses
</span></font><li><font face="Arial"><span style="font-size:11pt">Winning models for business innovation – bridging the unstructured social with the structured unsocial
</span></font><li><font face="Arial"><span style="font-size:11pt">Changing business performance: designing business systems to be reactive, responsive and agile<br>
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Cheryl Slowik<br>
MIT Publishing Services Bureau<br>
617.253.5710 <br>
292 Main Street, E38-254, Cambridge, MA 02142<br>
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