[WebPub] Understanding the Difference Between Transactional Sites vs. Marketing Sites

[Elizabeth E. McManus]

Understanding the Difference Between Transactional Sites vs. Marketing Sites

You may have seen the info-graphic that details the irony of what university
websites display on their home pages vs. what people actually want to see on a
university home page (http://xkcd.com/773/). It’s a clever illustration where
one side of the graphic lists what universities display on their home pages
(e.g. letter from the president, [...]

You can view the full post at
http://webpub.mit.edu/2011/07/understanding-the-difference-between-transactional-sites-vs-marketing-sites/
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See you online,
Elizabeth E. McManus

Web and Database Consultant, DCAD
Information Services and Technology (IS&T)
Massachusetts Institute of Technology
Room W92-114
Cambridge, MA 02139
lmcmanus at MIT.EDU