[WebPub] FW: [Announcement] NERCOMP and Stamats - Web Analytics

[Jeff Reed]

I thought some of you might be interested in this NERCOMP session on Google Analytics.

-Jeff

________________________________

Jeff Reed :: Manager
DCAD<http://ist.mit.edu/dcad> - Departmental Consulting and Application Development
Web Communications Services :: Departmental Database Services
jlreed at mit.edu<mailto:jlreed at mit.edu> :: 617-258-0278 :: W92-114
MIT :: Information Services & Technology

From: announcement-bounces at listserver.nercomp.org [mailto:announcement-bounces at listserver.nercomp.org] On Behalf Of Lisa DiMauro
Sent: Wednesday, November 30, 2011 5:03 PM
To: announcement at listserver.nercomp.org
Subject: [Announcement] NERCOMP and Stamats - Web Analytics

Dear Friends,
Don't miss out, register now for NERCOMP and Stamats upcoming workshop:
" Web Analytics "

DATE:
January 13, 2012

TIME:
9:00- 4:00 (Coffee and Registration start at 7:30)

PRICE:
NERCOMP and Stamats Members: $140, Non-Members: $280

LOCATION:
Southbridge Hotel & Conference Center
Southbridge, MA.

DESCRIPTION:
NERCOMP is partnering with Stamats to deliver a series of best practices workshops to advance to the digital marketing and recruitment success of higher education marketing, admissions, and advancement professionals and the technology staffs that support them.

In a series of four workshops being offered by NERCOMP and Stamats Catchfire, participants from across campus will come together to share information on analytics, mobile, and social media which are quickly becoming important tools in our efforts to engage key audiences.

Please make plans to join us at one or all of these exciting workshop opportunities to expand your knowledge, bring your campus departments together, and truly embrace digital marketing and recruitment. Register today for one or all of these workshops! Seating is limited.


Session Description:
Beginning with a marketer focus, the morning of this workshop will focus on web analytics strategy, approach, opportunities and limitations, a walk-through of how Google Analytics works with institutional sites and other data, a demo of the user interface and potential applications, and an overview of advanced features. The afternoon of the workshop would have a more technical focus, walking participants through structuring accounts, profiles, filters and goals, how to measure performance of search, email, and banner campaigns, how to customize dashboards, and then way to leverage advanced segmentation and custom reports within the system.

Takeaways:
Participants will be able to set-up and leverage Google Analytics for their institutional websites and various other sets of data; participants will understand the power of analytics and results-based decision making as they move forward in evolving their digital presences.

For a full schedule and registration information, please go to:
http://www.nercomp.org/events/event_single.aspx?id=6930

We would be grateful if you would pass this announcement on to friends and colleagues who might find it of interest.

To view other SIGs events, click here: http://www.nercomp.org/events/upcoming_events.aspx

Thank you very much. We hope to see you on January 13th!


Sincerely,
Lisa DiMauro
NERCOMP

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