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<p class="MsoNormal"><a name="_MailEndCompose"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">I thought some of you might be interested in this NERCOMP session on Google Analytics.<o:p></o:p></span></a></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">-Jeff<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D">________________________________<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D">Jeff Reed :: Manager<o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://ist.mit.edu/dcad"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:blue">DCAD</span></a><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D"> - Departmental Consulting and Application
Development<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D">Web Communications Services :: Departmental Database Services<o:p></o:p></span></p>
<p class="MsoNormal"><a href="mailto:jlreed@mit.edu"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:blue">jlreed@mit.edu</span></a><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D"> :: 617-258-0278 :: W92-114<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#1F497D">MIT :: Information Services & Technology<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> announcement-bounces@listserver.nercomp.org [mailto:announcement-bounces@listserver.nercomp.org]
<b>On Behalf Of </b>Lisa DiMauro<br>
<b>Sent:</b> Wednesday, November 30, 2011 5:03 PM<br>
<b>To:</b> announcement@listserver.nercomp.org<br>
<b>Subject:</b> [Announcement] NERCOMP and Stamats - Web Analytics<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Dear Friends,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Don’t miss out, register now for NERCOMP and Stamats upcoming workshop:
<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">"
<span class="subhead1"><span style="color:windowtext">Web Analytics </span></span>"<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">DATE:
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">January 13, 2012<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">TIME:
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">9:00- 4:00 (Coffee and Registration start at 7:30)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">PRICE:
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">NERCOMP and Stamats Members: $140, Non-Members: $280<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">LOCATION:
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Southbridge Hotel & Conference Center<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Southbridge, MA.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">DESCRIPTION:
<o:p></o:p></span></p>
<p class="MsoNormal"><span class="text1"><span style="font-size:10.0pt">NERCOMP is partnering with Stamats to deliver a series of best practices workshops to advance to the digital marketing and recruitment success of higher education marketing, admissions,
and advancement professionals and the technology staffs that support them. </span>
</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#444444"><br>
<br>
<span class="text1">In a series of four workshops being offered by NERCOMP and Stamats Catchfire, participants from across campus will come together to share information on analytics, mobile, and social media which are quickly becoming important tools in our
efforts to engage key audiences. </span><br>
<br>
<span class="text1">Please make plans to join us at one or all of these exciting workshop opportunities to expand your knowledge, bring your campus departments together, and truly embrace digital marketing and recruitment. Register today for one or all of these
workshops! Seating is limited. </span><br>
<br>
<br>
<span class="text1">Session Description: </span><br>
<span class="text1">Beginning with a marketer focus, the morning of this workshop will focus on web analytics strategy, approach, opportunities and limitations, a walk-through of how Google Analytics works with institutional sites and other data, a demo of
the user interface and potential applications, and an overview of advanced features. The afternoon of the workshop would have a more technical focus, walking participants through structuring accounts, profiles, filters and goals, how to measure performance
of search, email, and banner campaigns, how to customize dashboards, and then way to leverage advanced segmentation and custom reports within the system.
</span><br>
<br>
<span class="text1">Takeaways: </span><br>
<span class="text1">Participants will be able to set-up and leverage Google Analytics for their institutional websites and various other sets of data; participants will understand the power of analytics and results-based decision making as they move forward
in evolving their digital presences.</span></span><span class="text1"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">For a full schedule and registration information, please go to:
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><a href="http://www.nercomp.org/events/event_single.aspx?id=6930">http://www.nercomp.org/events/event_single.aspx?id=6930</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">We would be grateful if you would pass this announcement on to friends and colleagues who might find it of interest.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">To view other SIGs events, click here:
<a href="http://www.nercomp.org/events/upcoming_events.aspx">http://www.nercomp.org/events/upcoming_events.aspx</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Thank you very much. We hope to see you on January 13th!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Sincerely,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Lisa DiMauro
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">NERCOMP<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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