[WebPub] best practice for html email announcements

[Cheryl Slowik]

Hi Julie,

If you use an email service provider such as Constant Contact, Emma or
MailChimp, you may reduce your spam rating because they all have
relationships with Internet Service Providers.

Also, they all have tools to help you manage your list. You can see who
received your email, who clicked through to your website, who unsubcribed,
and if an email was undeliverable.

The alumni office maintains a current database of alumns and will send an
email on your behalf. We (PSB) have been helping clients by doing some
pretesting of HTML emails before the Alumni Office sends them out. If you
have more questions about this, I'd be happy to talk to you.

Cheryl

MIT Publishing Services Bureau
617.253.5710 

Please note our new address:
292 Main Street, E38-254, Cambridge, MA 02142




On 11/4/10 12:13 PM, "Julie Ellen Pryor" <jpryor at MIT.EDU> wrote:

> Hi all -
> 
> We occasionally send out html-based email announcements to large groups of
> people via our filemaker database. I have since learned that some of these
> people are not receiving our email announcements because their email programs
> are interpreting our announcements as spam. Our emails are fairly basic in
> nature but they do typically include an image. I have no way of knowing how
> many people are receiving our emails or not (although I think most are getting
> them) but I'm wondering if there is anything we should be doing to *decrease*
> the chances of our emails being tossed into the dreaded spam folder...
> 
> What is best practice for html-based email announcements? SHould we avoid the
> use of images, for example?
> 
> Thanks for any insight you can provide!
> ________
> Julie Pryor
> Communications Administrator
> McGovern Institute for Brain Research at MIT
> MIT Bldg 46-3160
> 77 Massachusetts Avenue
> Cambridge, MA 02139
> 
> e: jpryor at mit.edu
> t: 617.715.5397
> f: 617.452.4119
> w: http://mcgovern.mit.edu
> 
> McGovern Institute for Brain Research: Understanding the Brain in Health and
> Disease
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> _______________________________________________
> WebPub mailing list
> WebPub at mit.edu
> https://mailman.mit.edu/mailman/listinfo/webpub