[WebPub] best practice for html email announcements

[Chris Peterson @ MIT]

there isn't (at least within my extensive but admittedly incomplete knowledge). that said, mailchimp now offers free use for up to 1000 subscribers, and nonprofit discounts on top of that. over here in admissions we've been really happy with it, especially their new social analytics. 
On Nov 5, 2010, at 8:45 AM, "William T. G. Litant" wlitant at MIT.EDU wrote:

> We used to use MailChimp for AeroAstro's electronic newsletter. For bulk mailing, we simply used a single Mailman address that we'd enter in MailChimp's "To" field. We used our own "unsubscribe" address, which was embedded in our newsletter copy. However, after using it for several years, MailChimp began embedding its own unsubscribe element which apparently only works if you feed MailChimp your complete mailing list. I asked them if this could be removed, but they declined. If there's a workaround, I'd appreciate knowing it.
> 
> Bill
> 
> 
> William Litant
> communications director
> Aeronautics and Astronautics Department
> and
> Partnership for AiR Transportation Noise and Emissions Reduction
> 37-395
> Massachusetts Institute of Technology
> 77 Massachusetts Ave.
> Cambridge, MA 02139
> office: 617-253-1564
> mobile: 617-800-5648
> 
> 
> 
> 
> On Nov 4, 2010, at 4:22 PM, "Wilcox, Curtis" ccwilcox at fas.harvard.edu wrote:
> 
>> On 11/4/10 4:00 PM, "Barbara L Malec" <bmalec at mit.edu> wrote:
>> 
>>> Hi Julie,
>>> 
>>> Is this the sort of thing you're looking for?
>>> 
>>> http://www.mailchimp.com/kb/article/how-spam-filters-think/
>> 
>> 
>> 
>>> On Nov 4, 2010, at 12:13 PM, Julie Ellen Pryor jpryor at MIT.EDU wrote:
>>> 
>>>> Hi all -
>>>> 
>>>> We occasionally send out html-based email announcements to large groups of
>>>> people via our filemaker database. I have since learned that some of these
>>>> people are not receiving our email announcements because their email programs
>>>> are interpreting our announcements as spam. Our emails are fairly basic in
>>>> nature but they do typically include an image. I have no way of knowing how
>>>> many people are receiving our emails or not (although I think most are
>>>> getting them) but I'm wondering if there is anything we should be doing to
>>>> *decrease* the chances of our emails being tossed into the dreaded spam
>>>> folder... 
>>>> 
>>>> What is best practice for html-based email announcements? SHould we avoid the
>>>> use of images, for example?
>>>> 
>>>> Thanks for any insight you can provide!
>> 
>> -- 
>> Curtis Wilcox
>> Information and Adaptive Technology Manager
>> Adaptive Technology Lab
>> Instructional Media Services, FAS
>> ccwilcox at fas.harvard.edu
>> 617-496-1647
>> 
>> 
>> 
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