[Webpub] Two conferences in Boston

[Lisa C. Mayer]

Two conferences in Boston
Posted on: March 11th, 2009

To view or add comments, visit
http://webpub.mit.edu/2009/03/two-conferences-boston/

CASE Communications Marketing and Technology Conference
(April 15–16 Boston, Mass)

Speakers include:

     * J. Todd Bennett Managing Partner decimal152
     * Mark Greenfield Director of Web Services University at Buffalo
     * Karlyn Morissette Web Producer Dartmouth College
     * Luke Robinson Web Manager Calvin College
     * Peter Holloran & Josanne DeNatale Cognitive Marketing Inc.
     * Sree Sreenivasan Dean of Student Affairs  Columbia University  
Journalism School

     Technology is dramatically altering how higher education  
professionals—and a multitude of others—communicate about our  
institutions. This conference offers best practices for managing  
online reputations while detailing concrete steps to engage  
prospective students and maintain strong ties with alumni.

     Benefits of Attending

         * Learn how to develop and implement a strategy for Web and  
electronic communications.
         * Decide how the Web and new media fits into your overall  
communications plan.
         * Find out how to engage your target audiences using social  
networking tools.
         * Get all the tips, tricks and pitfalls of a Web redesign  
project.

     Who Should Attend

     Associate vice presidents, directors and other positions that  
deal with strategy and implementation in the following areas:

         * Web communications
         * Marketing
         * Admissions
         * Electronic communications
         * Public relations
         * Alumni relations
         * Advancement

The American Marketing Association Symposium for the Marketing of  
Higher Education: 2009
(11/15/2009   - 11/18/2009  in Boston MA)

The call for papers is now out and are due by April 3.

     In 2008, over 550 leaders in higher education marketing joined  
together at the AMA Annual Symposium for the Marketing of Higher  
Education. Join us in 2009 as we continue the tradition with  
provocative keynote speakers and in-depth discussions on cutting edge  
approaches to marketing in higher education. This year’s topics will  
include:

         * Building strong college and university brands
         * Using new technology effectively
         * New methods of marketing and measurement
         * Long term strategic planning
         * Internal marketing buy-in
         * Skill building/professional growth sessions

     In addition to inspiring general discussions, intense advanced  
learning sessions and skill building activities, the program also  
includes more than 30 marketing presentations and case studies in four  
traditional tracks including: Measurement, Strategic Planning,  
Execution and Technology. Each session offers a unique opportunity for  
higher educations marketers to learn from what others are doing in the  
field.

     Don’t miss this highly interactive, thought provoking, skill  
building and energizing event


Lisa C. Mayer : web & database consultant at MIT- IS&T- DCAD
lmayer at mit.edu  |  617.452.4225  |  (gtalk & aim) lisacmayer
Join MIT WebPub! :  http://webpub.mit.edu  :  follow mitwebpub