[Webpub] Webinar Social Networks MBA, Jan 13,14,15

[Monica Lee]

Dear colleagues,

MIT IS&T and the Publishing Services Bureau invite you to join us for  
a webinar series called Social Networks MBA: How to develop and  
nurture a thriving community online. The webinar is being presented by  
Higher Ed Experts: http://www.higheredexperts.com.

Dates:  January 13, 14 & 15, 2009
Time: 1-2 p.m.
Location: N42 Demo Center
Please note: we have taken care of the registration fee; no payment or  
registration is required by you.

Description:

"Social Networks MBA" is a 3-webinar series that will help you decide  
if your institution should launch its own private niche social  
networking website. After this series, you will know why and how to  
nurture and develop a thriving online community around your own social  
networking website.

You may have heard about FacebookGate and what College Prowler was  
doing with Class of 2013 groups on Facebook. Things have settled down,  
but this story covered by mainstream media might have scared your boss  
or your admissions folks.

Good news is that alternatives (some almost free, others a bit more  
expensive) to Facebook are available if your institution wants to  
interact with prospective, admitted or current students in a more  
controlled environment.

The goal of this series, which was scheduled before the FacebookGate  
story broke, is to help you evaluate and create a private social  
networking website.

Mark Greenfield (UB), Mike Caulfield (MIT OpenCourseWare) and Ada  
Stahr (UNL) will share winning strategies, good tips and practical  
advice on how to use these alternatives - including the Ning platform  
available for free.

Details:

January 13, 1-2 p.m.
Besides and Beyond Facebook: Do's and Don't's for your niche social  
network
Mark Greenfield, director of Web Services at UB, will help you figure  
out if a niche social network is what your institution needs to  
communicate with all or some of its constituents. Mark will share best  
practices and lessons learned in launching and maintaining a few niche  
social networks including a private site targeted to current students  
and a public site for higher ed web professionals.

January 14, 1-2 p.m.
ROI-Oriented Social Network in a Box: Why and how to buy an integrated  
social network
Adam Stahr, assistant director for Special Communication at UNL  
Admissions Office, will explain why and how his institution launched  
Club Red, a private social networking website targeted to admitted  
students. Adam will also help you understand what it takes to run a  
social network that delivers results and great return on investment.

January 15, 1-2 p.m.
Add-Member Social Network Mix: Why and how to host your free online  
community on Ning
Mike Caulfield, director of Web Communications at Keene State College,  
will explain why and how his institution launched "About Keene and  
After," a private social networking website targeted to alums, in  
almost no time and no cost by leveraging the Ning platform. Mike will  
also share good tips and practical advice to jump start and nurture a  
community.


Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


_______________________________________________
MIT communications workshops and seminars are provided to members of  
the MIT community who create and manage communications programs for  
their departments, labs or centers. The workshops are sponsored by  
Publishing Services Bureau.

Visit the workshops website to access presentation materials and  
handouts:
http://web.mit.edu/commworkshops/

Subscribe or unsubscribe from the workshops mail list:
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