2/18 Entrepreneurship Workshop: Beyond the Business Card: Networking Strategies

[Dana Bresee Keeth]

Hello MIT Postdocs: This information is being forwarded to you about a 
free seminar this Saturday, organized by Beacon Value Partners. The 
registration link is below and if you have questions, contact details 
can be found at the end of the post.
***
> *Entrepreneurship Workshop: Beyond the Business Card: Networking 
> Strategies*
> Note: This is an *_interactive_* workshop.  Therefore, we ask that you 
> bring your laptop to this event.
> When :    Saturday, February 18th, 2012
> Time :     10:00 am to 2.00 pm (Workshop sign-in and 
> participant networking at 9:30 am)
> Where :   One Broadway, 3rd Floor, Cambridge, MA 02155
> Please register at http://www.surveymonkey.com/s/MBTBXMQ
> Networking has long been a way for people to make connections that 
> lead to opportunities. Until recently, the process usually involved 
> attending a networking event, exchanging business cards and then 
> inputting the information collected into a database for follow-up.
> However, networking has evolved beyond the business card. No longer is 
> it enough to shake hands and exchange pleasantries over cocktails. 
> Today’s savvy networker must have a defined strategy for identifying 
> key individuals, groups and organizations who will be instrumental to 
> helping them  achieve their objectives. They must evaluate their 
> existing networks and then complement them with new connections that 
> bring a specific value. They must have defined messages that clearly 
> state what they need from their network.
> During this workshop, participants will learn how to:
>
>   * evaluate their existing networks and identify new connections that
>     bring specific value
>   * develop a simple, clear and concise “elevator pitch” and
>     supporting messages to serve as a platform for introduction
>   * understand social media tools and how they can complement
>     networking efforts
>   * build a networking strategy that most efficiently utilizes time
>     and resources
>
> *About Anne Witkavitch*
> Anne Witkavitch, M.F.A. is a communications expert, change strategist, 
> published author and speaker.  She is a former communications 
> executive at GE and The Hartford and has successfully worked with some 
> of the world’s top business leaders. She brings to her clients 
> valuable working knowledge of change management, work culture and 
> communications acquired through front line experience in these Fortune 
> 100 companies, making her an ideal problem solver and solution provider.
> Anne is principal of Anne W Associates, a consulting practice 
> specializing in communications and change management. Anne works with 
> corporations, organizations, entrepreneurs and start-ups, helping them 
> develop positioning, messaging, communications strategies, and content 
> to support marketing, websites and social media platforms.  She also 
> provides freelance writing and editing services, including technical 
> writing.
> Anne is editor of the award winning Press Pause Moments: Essays about 
> Life Transitions by Women Writers, which received the 2011 Clarion 
> award from the National Association for Women in Communications, and 
> has numerous publishing credits.  She advises and consults with 
> executives, thought leaders and subject matter experts on writing, 
> book development and publishing.
> Anne holds an M.F.A. in Creative & Professional Writing from Western 
> Connecticut State University and teaches undergraduate and graduate 
> courses in managerial and professional writing.
> *About BeaconVP*
> The seminar is organized by Beacon Value Partners (www.beaconvp.com 
> <http://www.beaconvp.com/>) - a network of students and postdocs from 
> Harvard, MIT and MGH, interested in learning more about business and 
> entrepreneurship.  The seminar is free and refreshments will be 
> available. For further details, contact info at beaconvp.com 
> <mailto:info at beaconvp.com>.



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