[Editors] March invitations - Web Writing and Strategic Comm Planning

[Monica Lee]

Dear colleagues,

The MIT Publishing Services Bureau and WebPub invite you to three  
learning opportunities this month. Join us and enhance your knowledge  
of web writing and strategic communication planning.

Registration is not needed. For the webinars, attendees will join us  
in the rooms we've reserved to access the audio/web connection.

The Easy Way to Develop a Strategic Marketing Communications Plan  
(webinar)
Thursday, March 26
2-3:30 p.m.
Building N42 Demo Center
Sponsored by the Council for Advancement and Support of Education  
(CASE); hosted by PSB

Overview: A strategic marketing communications plan does not have to  
be a labor intensive, 300-page long project that is solely your  
responsibility... and it does not ultimately have to end up in a  
binder on a shelf never to be looked at again. Now you can learn the  
easy way to develop a strategic marketing communications plan by  
setting realistic, measurable goals and identifying strategies that  
will win you institution-wide support and buy in.

Join us for this session that will share a step-by-step approach to  
developing a strategic marketing plan. Sample documents from an actual  
college communications plan that utilized this successful approach  
will be shared. Although this session is applicable to institutions of  
all sizes, community colleges and small colleges alike will find the  
information very valuable to navigate internal politics and marketing  
subjectivity.

Presented by Susan Kirtland, president of Propeller Communications.

For more details, visit http://www.case.org/onlinespeaker/OSS_March_26_09/default.cfm 
. (We have already registered for the group.)


WebPub presents Neal Kane, Writing for the Web (in person)
Thursday, March 26
12 -1 p.m.
N42 Demo Center
Sponsored by WebPub

Overview: Neal Kane of Libretto Inc. will discuss the ups and downs of  
writing for the web. Neal will share his experiences and give us some  
pointers on the do's and don'ts of writing for the web. Libretto has  
worked with many departments on campus to craft their messages for web  
and print publications.


Writing Right for the Web (webinar)
Monday, March 30
1-2:30 p.m.
Building 3-133
Sponsored by Academic Impressions; hosted by PSB

Overview: Your website navigation is clear. Your content is on target  
with what interests your audience. But your website still isn't  
engaging your visitors in the way you'd like. If the writing style on  
your site is not web friendly, your most important audiences may not  
be receiving your messages.

Join us to explore the common pitfalls of web writing and how they can  
derail your site's effectiveness. Throughout the program, examples  
from higher education websites are used to highlight best practices  
and demonstrate the value of a designated web editor to your online  
marketing team. You will learn how to use web writing principles to  
increase your site's effectiveness and search engine viability.

Presented by Robert E. Johnson, Ph.D., Bob Johnson Consulting.

For more details, visit https://www.academicimpressions.com/web_conferences/0309-web-writing.php 
. (We have already registered for the group.)


If you have any questions about the webinars, please contact Bara  
Blender at bblender at mit.edu.

We hope to see you there.

Sincerely,



Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


_______________________________________________
MIT communications workshops and seminars are provided to members of  
the MIT community who create and manage communications programs for  
their departments, labs or centers. The workshops are sponsored by  
Publishing Services Bureau.

Visit the workshops website to access presentation materials and  
handouts:
http://web.mit.edu/commworkshops/

Subscribe or unsubscribe from the workshops mail list:
https://mailman.mit.edu/mailman/listinfo/workshops/


_______________________________________________
The Web Publishers Group is hosted by MIT IS&T DCAD which arranges  
monthly meetings and a blog to share information of note for all  
levels of web publishers, designers, and developers.

Visit the Web Pub blog:
http://webpub.mit.edu/

Subscribe or unsubscribe from the Webpub mailing list:
https://mailman.mit.edu/mailman/listinfo/webpub

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