<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">Dear colleagues,</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">The MIT Publishing Services Bureau and WebPub invite you to three learning opportunities this month. Join us and enhance your knowledge of web writing and strategic communication planning.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; "><font class="Apple-style-span" color="#000000"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">Registration is not needed. For the webinars, attendees will join us in the rooms we've reserved to access the audio/web connection.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000"><b>The Easy Way to Develop a Strategic Marketing Communications Plan (webinar)</b></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">Thursday, March 26</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">2-3:30 p.m.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">Building N42 Demo Center</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Sponsored by the Council for Advancement and Support of Education (CASE); hosted by PSB</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><b>Overview</b>: A strategic marketing communications plan does not have to be a labor intensive, 300-page long project that is solely your responsibility... and it does not ultimately have to end up in a binder on a shelf never to be looked at again. Now you can learn the easy way to develop a strategic marketing communications plan by setting realistic, measurable goals and identifying strategies that will <font class="Apple-style-span" color="#000000">win yo</font>u institution-wide support and buy in.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Join us for this session that will share a step-by-step approach to developing a strategic marketing plan. Sample documents from an actual college communications plan that utilized this successful approach will be shared. Although this session is applicable to institutions of all sizes, community colleges and small colleges alike will find the information very valuable to navigate internal politics and marketing subjectivity.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><div>Presented by Susan Kirtland, president of Propeller Communications. <br></div><div><br></div><div>For more details, visit <a href="http://www.case.org/onlinespeaker/OSS_March_26_09/default.cfm">http://www.case.org/onlinespeaker/OSS_March_26_09/default.cfm</a>. <span class="Apple-style-span" style="font-family: Helvetica; ">(We have already registered for the group.)</span></div></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><span class="Apple-style-span" style="font-family: Helvetica; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; "><b>WebPub presents Neal Kane, Writing for the Web (in person)</b></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; ">Thursday, March 26</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; ">12 -1 p.m.<br>N42 Demo Center</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; ">Sponsored by WebPub<br><br><b>Overview</b>: Neal Kane of Libretto Inc. will discuss the ups and downs of writing for the web. Neal will share his experiences and give us some pointers on the do's and don'ts of writing for the web. Libretto has worked with many departments on campus to craft their messages for web and print publications.<br><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; "><br></div></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><b>Writing Right for the Web (webinar)</b></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Monday, March 30</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">1-2:30 p.m.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Building 3-133</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Sponsored by Academic Impressions; hosted by PSB</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><b>Overview</b>: Your website navigation is clear. Your content is on target with what interests your audience. But your website still isn't engaging your visitors in the way you'd like. If the writing style on your site is not web friendly, your most important audiences may not be receiving your messages.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Join us to explore the common pitfalls of web writing and how they can derail your site's effectiveness. Throughout the program, examples from higher education websites are used to highlight best practices and demonstrate the value of a designated web editor to your online marketing team. You will learn how to use web writing principles to increase your site's effectiveness and search engine viability.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">Presented by Robert E. Johnson, Ph.D., Bob Johnson Consulting.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; ">For more details, visit <span class="Apple-style-span" style="font-family: Helvetica; "><a href="https://www.academicimpressions.com/web_conferences/0309-web-writing.php">https://www.academicimpressions.com/web_conferences/0309-web-writing.php</a>. (We have already registered for the group.)</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">If you have any questions about the webinars, please contact Bara Blender at </font><span style="text-decoration: underline; "><font class="Apple-style-span" color="#000000"><a href="mailto:bblender@mit.edu">bblender@mit.edu</a></font></span><font class="Apple-style-span" color="#000000">.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">We hope to see you there.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; "><font class="Apple-style-span" color="#000000"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; "><font class="Apple-style-span" color="#000000">Sincerely,</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Arial; min-height: 14px; "><br></div></div></span></div><div><br></div></div><br><div> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Monica Lee</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Director, Publishing Services Bureau</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Massachusetts Institute of Technology</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><br style="font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Office 617.258.9380</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/psb/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); ">http://web.mit.edu/psb/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><br style="font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><br style="font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">_______________________________________________</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">MIT communications workshops and seminars are provided to members of the MIT community who create and manage communications programs for their departments, labs or centers. The workshops are sponsored by Publishing Services Bureau.</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><br style="font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Visit the workshops website to access presentation materials and handouts: </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://web.mit.edu/commworkshops/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); ">http://web.mit.edu/commworkshops/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><br style="font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subscribe or unsubscribe from the workshops mail list:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://mailman.mit.edu/mailman/listinfo/workshops/"><span class="Apple-style-span" style="color: rgb(0, 0, 238); ">https://mailman.mit.edu/mailman/listinfo/workshops/</span></a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><br style="font-family: Geneva; font-size: 9px; "></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px; "><br>_______________________________________________<br>The Web Publishers Group is hosted by MIT IS&T DCAD which arranges monthly meetings and a blog to share information of note for all levels of web publishers, designers, and developers.</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><font class="Apple-style-span" face="Helvetica" size="3"><span class="Apple-style-span" style="font-size: 12px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><font class="Apple-style-span" face="Helvetica" size="3"><span class="Apple-style-span" style="font-size: 12px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><font class="Apple-style-span" face="Helvetica" size="3">Visit the Web Pub blog:</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><font class="Apple-style-span" face="Helvetica" size="3"><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><a href="http://webpub.mit.edu/">http://webpub.mit.edu/</a></div></font></div></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><font class="Apple-style-span" face="Helvetica" size="3"><span class="Apple-style-span" style="font-size: 12px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 9px/normal Geneva; min-height: 12px; font-family: Geneva; font-size: 9px; "><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px; ">Subscribe or unsubscribe from the<span class="Apple-converted-space"> </span>Webpub mailing list:<br><a href="https://mailman.mit.edu/mailman/listinfo/webpub">https://mailman.mit.edu/mailman/listinfo/webpub</a></span></div></div></div></div></div></span></div></span></div></span> </div><br></body></html>