[Editors] MIT Editors' Club Minutes, 1/22/04

[Elizabeth Thomson]

MIT EDITORS' CLUB

*Meeting Notes from January 22, 2004*

Arthur Jones, director of the News Office, summarized this meeting 
(and this club, for that matter) as follows: "This is just like an 
electronic Heloise, with all these little tips and hints!"

*Tips and Hints*

--Looking for a great way to track traffic to your web site? Try 
Hitbox, said Jack Curtis of the alumni association. "It'll generate 
all kinds of traffic reports for you." (I found Hitbox quickly with a 
web search for the name, but the  URL was about 300 lines long, so 
I'll let you search for it yourself rather than muck up these 
minutes....)

--If you come to a web site with teeny tiny print that you simply 
can't read, you can increase the size of the print automatically by 
holding down the "apple" key on the keyboard while hitting the "+" 
sign. I use a Mac, and it worked brilliantly! And (I'm rather proud 
of myself to say), I even figured out that if you hold down the 
"apple" key while hitting the "-" sign, the print size will get 
smaller. (Many thanks to Janet Wasserstein of Foundation Relations!)

--A good way to increase the "hits" to your site is to have it 
spotlighted on the main page. Jack noted that he gets some 10,000 
hits whenever his newsletter, OpenDoor, is spotlighted, compared to 
1,700  for a story that's not been spotlighted.

*Next Meeting*

The next meeting of MIT Editors' Club is Monday, February 23, from 
12-1 in the News Office.

Elizabeth

-- 
===================================
Elizabeth A. Thomson
Assistant Director, Science & Engineering News
Massachusetts Institute of Technology
News Office, Room 11-400
77 Massachusetts Ave.
Cambridge, MA  02139-4307
617-258-5402 (ph); 617-258-8762 (fax)
<thomson at mit.edu>

<http://web.mit.edu/newsoffice/www>
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