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1/22/04</title></head><body>
<div>MIT EDITORS' CLUB<br>
</div>
<div>*Meeting Notes from January 22, 2004*</div>
<div><br></div>
<div>Arthur Jones, director of the News Office, summarized this
meeting (and this club, for that matter) as follows: "This is
just like an electronic Heloise, with all these little tips and
hints!"</div>
<div><br></div>
<div>*Tips and Hints*</div>
<div><br></div>
<div>--Looking for a great way to track traffic to your web site? Try
Hitbox, said Jack Curtis of the alumni association. "It'll
generate all kinds of traffic reports for you." (I found Hitbox
quickly with a web search for the name, but the URL was about
300 lines long, so I'll let you search for it yourself rather than
muck up these minutes....)</div>
<div><br></div>
<div>--If you come to a web site with teeny tiny print that you simply
can't read, you can increase the size of the print automatically by
holding down the "apple" key on the keyboard while hitting
the "+" sign. I use a Mac, and it worked brilliantly! And
(I'm rather proud of myself to say), I even figured out that if you
hold down the "apple" key while hitting the "-"
sign, the print size will get smaller. (Many thanks to Janet<font
face="Times" color="#000000"> Wasserstein</font> of Foundation
Relations!)</div>
<div><br></div>
<div>--A good way to increase the "hits" to your site is to
have it spotlighted on the main page. Jack noted that he gets some
10,000 hits whenever his newsletter, OpenDoor, is spotlighted,
compared to 1,700 for a story that's not been spotlighted.</div>
<div><br></div>
<div>*Next Meeting*</div>
<div><br></div>
<div>The next meeting of MIT Editors' Club is Monday, February 23,
from 12-1 in the News Office.</div>
<div><br></div>
<div>Elizabeth</div>
<div><br></div>
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<div>===================================<br>
Elizabeth A. Thomson<br>
Assistant Director, Science & Engineering News<br>
Massachusetts Institute of Technology<br>
News Office, Room 11-400<br>
77 Massachusetts Ave.<br>
Cambridge, MA 02139-4307<br>
617-258-5402 (ph); 617-258-8762 (fax)<br>
<thomson@mit.edu><br>
<br>
<http://web.mit.edu/newsoffice/www><br>
===================================</div>
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