[bioundgrd] Today @ 5: China: Opportunities and Challenges for the Chemical Industry in the Next Decade

[Rachel McPherson]

Technology Executives @MIT Lecture Series

Sponsored by the Office of Corporate Relations

Fran Keeth
Executive Vice President
Shell Chemicals

"China: Opportunities and Challenges for the
Chemical Industry in the Next Decade"

Thursday, March 2, 2006 @ 5:00 pm
Building 66 Room 110
Refreshments to follow



Abstract:
Over the next 5 to 10 years China's continuing 
and rapid economic growth will offer very 
significant business opportunities for foreign 
chemical companies.  These will include 
opportunities to import products to China and to 
manufacture and trade within China. However those 
opportunities will come with significant changes. 
Shell Chemicals' global business strategy is 
increasingly focusing on China and Asian Pacific 
and Ms. Keeth will discuss how we approach the 
challenges and opportunities of doing business in 
China.

Biography:
Fran Keeth holds both global and regional 
positions with Shell. At the global level she is 
Executive Vice President Chemicals. At the 
regional level she is President of Shell Chemical 
LP, a US operating company. Fran is on the Board 
of the American Chemistry Council and chairs the 
Board Committee on Responsible Care as well as 
being a member of the Executive Committee and 
Long Range Research Committee. Fran also serves 
on the board of the International Council of 
Chemical Associations.

Fran earned a bachelor's degree in accounting, an 
MBA and a JD degree, all from the University of 
Houston in Texas. She joined Shell Oil Company in 
1970 where she held positions of increasing 
responsibility in the Head Office Finance and Tax 
departments. In 1988, she assumed the position of 
Assistant General Counsel, Litigation & Research. 
She was named General Manager, Auditing, in 1989, 
and General Manager, Products Finance, in 1991. 
In 1992, she moved to London to handle a series 
of assignments in Shell International Petroleum 
Company as Deputy Group Controller, Area 
Coordinator for the Far East, and Finance 
Manager, Oil Products.

In 1996, Fran left Shell to join Mobil 
Corporation as Controller and Principal 
Accounting Officer. A year later, she returned to 
Shell and assumed the position of Executive Vice 
President (EVP) Finance and Business Systems, for 
Shell Chemicals Limited. She was appointed to the 
position of EVP - Customer Fulfilment and Product 
Business Units in 2001 and assumed her current 
role in January 2005.

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