[WebPub] [abcd-www] TODAY - Sept 10th - Best Practices for Tracking Campaigns in Google Analytics

[Tremonte, Donna]

Hope to see you this afternoon!

From: <Tremonte>, Donna Tremonte <dtremont at oeb.harvard.edu<mailto:dtremont at oeb.harvard.edu>>
Date: Monday, September 8, 2014 at 9:45 AM
To: web-pub <web-pub at mit.edu<mailto:web-pub at mit.edu>>
Subject: [WebPub] [abcd-www] Wednesday - Sept 10th - Best Practices for Tracking Campaigns in Google Analytics

Hello MIT WebPub,

Just a friendly reminder about our talk this Wednesday, September 10th, by Michael Petroff, Digital Content Strategist, Harvard Public Affairs and Communications, about "Best Practices for Tracking Campaigns in Google Analytics<http://w3.abcd.harvard.edu/ai1ec_event/michael-petroff-google-analytics/?instance_id=244>."

Summary: Google Analytics can be a powerful tool in measuring website performance, visitor behavior, and engagement. This talk will guide you through some best practices around getting the most out of tagging, dashboards, and other tools to track performance of your campaigns.

Bio: Mike Petroff is a digital content strategist at Harvard University, in the office of Digital Strategy. He supports the strategy, creation, and curation of content for harvard.edu and associated sites and plays a primary role in managing the vision for and delivery of the University’s web and social media presence. Prior to joining Harvard, Mike was the web and enrollment technology manager at Emerson College, where he led web marketing and online recruitment efforts for undergraduate and graduate admission.

When: September 10th @ 3:30-5:00pm
Title: Best Practices for Tracking Campaigns in Google Analytics<http://w3.abcd.harvard.edu/ai1ec_event/michael-petroff-google-analytics/?instance_id=244>
Who: Michael Petroff, Digital Content Strategist, Harvard Public Affairs and Communications
Where: Lamont Library, Forum Room

NOTE: Attendees without a Harvard ID card need to RSVP <https://urldefense.proofpoint.com/v2/url?u=http-3A__mailto-3Adtremont-40oeb.harvard.edu&d=AAMF-g&c=WO-RGvefibhHBZq3fL85hQ&r=y4xSmNRb1tNjvlg8AMpqYos_NWIfHwWBXV2VP92-2i0&m=iMTChA_4_DUakIF-YsBTFDakIdVm9ApIsSBssd1R-Lc&s=ZHA8_bEmj1-3c0yamQfTwSojN3VGKBoe5DgsK9BOS3Q&e=> for entry to the library.

Thanks!
Donna, Eric and Raman
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