[WebPub] [abcd-www] TOMORROW February 13 - Responsive Web Design

[Tremonte, Donna]

Hello MIT WebPub,

Just a friendly reminder. Tomorrow Evan Gerber, Vice President of Mobile at Fidelity, will give a talk on responsive web design and how to think mobile first. Hope you can make it!

When: February 13th @ 3:30-5:00pm
Title: Responsive Web Design
Who: Evan Gerber, Vice President of Mobile at Fidelity Investments
Where: Lamont Library, Forum Room

NOTE: Attendees without a Harvard ID card need to RSVP (to
dtremont at oeb.harvard.edu<mailto:dtremont at oeb.harvard.edu>) for entry to the library.

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Responsive Design in the Real World
In a perfect world, designers on responsive design projects  work in boundless green fields, unencumbered by constraints such as legacy code, keyboard-centric interaction design, and the million other factors that limit creative freedom.  In real life, it’s never that simple; we are often called to reuse existing interactions instead of starting from scratch, give a facelift to content that would do better with a bottom-up rebuild, and use an existing information architecture which may not adapt gracefully across form factors.

Designers must be able to take what they are given, and despite numerous imperfections, create something that works impressively across multiple screens, interaction models, and contexts.   While some compromises must be made, cutting corners can lead to long-lasting failure, and unless key factors are carefully thought through, the team will quickly find themselves painted into a corner.

This talk will teach you how to inculcate legacy projects with a mobile first mindset, while surmounting the challenges imposed by commonly encountered stumbling blocks.   Using real life examples and sample steps from a fictitious project, our audience will find out how to assess existing interaction design for red flags, identify different approaches to adapting information architectures across platforms, and learn methodologies to refine content across different form factors.

Bio:
Evan Gerber is Vice President of Mobile at Fidelity Investments. His specialties are Internet technology consulting, mobile technologies, social networking, internationalization and localization.
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