[WebPub] Fwd: strange analytics for admissions

Chris Peterson @ MIT chris.peterson at MIT.EDU
Tue May 24 12:17:07 EDT 2011


Hi all - 

Sent this to infogroup and social-media; any help from webpub would be appreciated as well!

- Chris 

Begin forwarded message:

> Hi all -
> 
> We've been having some very strange traffic in our Google Analytics for MITAdmissions.org. There's a lot going on, but the short version is: historically, we have a certain rate of traffic and a ~50% bounce rate, but in early April our traffic appeared to triple or quadruple and obtain a ~99% bounce rate, and has maintained that strange dynamic since then. 
> 
> Our ISP (we host externally to MIT) hasn't noticed anything characteristic of any sort of coordinated attack or anything. It's just a very bizarre and inexplicable pattern.
> 
> Unfortunately it's also a pattern that is adding a lot of obfuscatory noise to our data. We'd like to try and figure out what is going on and stop it. 
> 
> Does anyone here have experience with reviewing Google Analytics and diagnosing these sorts of things? Figuring out what, if anything, is wrong and how to stop / clean it? Please feel free to forward to colleagues who might, or to suggest any other resources (internal or external) that may be able to assist. 
> 
> Thanks!
> 
> - Chris Peterson





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