[WebPub] free webinar: How to use Google Analytics to measure your Search Engine Optimization (SEO) results

[Lisa C Mayer]

Register at:
https://www2.gotomeeting.com/register/185374226

>From their site:
Boston University Center for Digital Imaging Arts is offering an introductory FREE webinar offered as a part of our online marketing for business webinars and workshops. This webinar will be run by Jay Murphy – Consulting Director of CDIA BU’s Web Development and Online Marketing courses.

Webinar: How to use Google Analytics to measure your Search Engine Optimization (SEO) results.
When: Wednesday, June 22nd at 10 a.m.

We will cover these topics:

Introduction to SEO process:
o   How to determine the Keywords for your website/business
o   Implementing your keywords for onsite SEO
o   Measuring the results and improving your SEO (Optimizing)
o   How to do primary keyword research – using Google Analytics, competitors and other tools
o   What reports to use in Google Analytics to measure success and how to use the reports to optimize




Lisa Cherin Mayer
Online Communications Manager
t: 617-253-3895 <-> c: 617-372-4373
lisa at mit.edu<mailto:lisa at mit.edu>
MIT Energy Initiative<http://web.mit.edu/mitei>
Massachusetts Institute of Technology
77 Massachusetts Avenue
Ford Building, <http://whereis.mit.edu/?go=E19> E19<http://whereis.mit.edu/map-jpg?mapterms=E19&mapsearch=go>-307
Cambridge, MA 02139-4307
Fax: 617.253.8013








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