[WebPub] best way to test a site redesign?

[Nancy Gift]

My first call/email would be to the IS&T Usability Consultants. This is what they do. They will make recommendations specific to your situation.

Regards,
Nancy

-----Original Message-----
From: webpub-bounces at MIT.EDU [mailto:webpub-bounces at MIT.EDU] On Behalf Of Chris Peterson @ MIT
Sent: Friday, June 03, 2011 10:23 AM
To: webpub; social-media at mit.edu; infogroup at mit.edu
Subject: [WebPub] best way to test a site redesign?

Hi all - 

As some of you know, the Admissions Office is in the process of redesigning our website. We're interested in trying to get some data on what our users think of the old site vs the new site: how regular users compare the two, how new users experience each, what associations they develop with MIT because of the look and feel and content, etc. 

What are best practices for testing these sort of things? A/B splits between the entire design and hope to make meaningful sense of the analytics metrics? Focus groups with mockups? Etc? 

Thanks!

- Chris 
_______________________________________________
WebPub mailing list
WebPub at mit.edu
https://mailman.mit.edu/mailman/listinfo/webpub