[WebPub] best practice for html email announcements

[Chris Peterson @ MIT]

mailchimp is an excellent resource and an excellent email provider 
On Nov 4, 2010, at 4:00 PM, Barbara L Malec bmalec at MIT.EDU wrote:

> Hi Julie,
> 
> Is this the sort of thing you're looking for?
> 
> http://www.mailchimp.com/kb/article/how-spam-filters-think/
> 
> -Barbara
> 
> On Nov 4, 2010, at 12:13 PM, Julie Ellen Pryor jpryor at MIT.EDU wrote:
> 
>> Hi all -
>> 
>> We occasionally send out html-based email announcements to large groups of people via our filemaker database. I have since learned that some of these people are not receiving our email announcements because their email programs are interpreting our announcements as spam. Our emails are fairly basic in nature but they do typically include an image. I have no way of knowing how many people are receiving our emails or not (although I think most are getting them) but I'm wondering if there is anything we should be doing to *decrease* the chances of our emails being tossed into the dreaded spam folder... 
>> 
>> What is best practice for html-based email announcements? SHould we avoid the use of images, for example?
>> 
>> Thanks for any insight you can provide!
>> ________
>> Julie Pryor
>> Communications Administrator
>> McGovern Institute for Brain Research at MIT
>> MIT Bldg 46-3160
>> 77 Massachusetts Avenue
>> Cambridge, MA 02139
>> 
>> e: jpryor at mit.edu
>> t: 617.715.5397
>> f: 617.452.4119
>> w: http://mcgovern.mit.edu
>> 
>> McGovern Institute for Brain Research: Understanding the Brain in Health and Disease
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
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> 
> 
> Barbara Malec
> Associate Director, Web & Design
> --
> Massachusetts Institute of Technology
> Office of Communications, Resource Development
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> bmalec at mit.edu
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