[WebPub] best practice for html email announcements

[Julie Ellen Pryor]

Hi all -

We occasionally send out html-based email announcements to large groups of people via our filemaker database. I have since learned that some of these people are not receiving our email announcements because their email programs are interpreting our announcements as spam. Our emails are fairly basic in nature but they do typically include an image. I have no way of knowing how many people are receiving our emails or not (although I think most are getting them) but I'm wondering if there is anything we should be doing to *decrease* the chances of our emails being tossed into the dreaded spam folder... 

What is best practice for html-based email announcements? SHould we avoid the use of images, for example?

Thanks for any insight you can provide!
________
Julie Pryor
Communications Administrator
McGovern Institute for Brain Research at MIT
MIT Bldg 46-3160
77 Massachusetts Avenue
Cambridge, MA 02139

e: jpryor at mit.edu
t: 617.715.5397
f: 617.452.4119
w: http://mcgovern.mit.edu

McGovern Institute for Brain Research: Understanding the Brain in Health and Disease