[WebPub] Fwd: Google Analytics for Colleges: Understand Clicks, Trends & Track Results -Webinar 2/18

[Allison Dolan]

In case of interest
......Allison  Dolan (617-252-1461)



Begin forwarded message:

> From: "audio at higheredhero.com" <audio at higheredhero.com>
> Date: January 21, 2010 12:12:05 AM EST
> To: adolan at mit.edu
> Subject: Google Analytics for Colleges: Understand Clicks, Trends &  
> Track Results -Webinar 2/18
>
> Dear Allison Dolan,
>
> For those who are interested in how to effectively measure, track  
> and understand
> theirs schools web marketing efforts there will be a live, 60-  
> minute webinar:
>
> "Google Analytics for Colleges: Understand Clicks, Trends & Track  
> Results"
> Thursday, February 18, 2010 - 1:00 - 2:00 PM ET
> http://www.HigherEdHero.com/SU/0/2/p3CW29c/p47M6HRLi/p0e
>
>
> SUMMARY:
>
> Using Google Analytics as a part of your university's marketing  
> strategy will
> enhance the effectiveness of your overall web marketing efforts.  
> How can your
> school leverage these tools to better understand its web visitors,  
> track clicksand analyze trends to maximize your marketing  
> campaigns? Join us of a 60-minute
> webinar where you and your colleagues will discover:
>
> Web metric strategies to drive more traffic to your website today
> The 4 must-have Google Analytic rules that every college should apply
> How to understand who is visiting your college's site & what they want
> Proven ways to determine what is and isn't working on your school's  
> site
>
>
> SPEAKER:
> Kyle James web experience stretches back to 1997 and the days of  
> the early web
> and designing sites using Netscape Composer and Notepad. In January  
> of 2008 he
> started .eduGuru an Internet Marketing and Web Development blog for  
> Higher
> Education. The award winning blog helps thousands of monthly  
> visitors and over
> a thousand subscribers to add value to their institution's web  
> experience.
>
> Kyle is currently an Inbound Marketing Consultant at HubSpot. Kyle  
> graduated
> ! from Wofford College in 2003 with a degree in Computer Science  
> and wor ked at the
> campus for the next five and a half years in multiple roles  
> including Webmaster
> and various IT roles.
>
> Kyle has presented at national conferences on subjects ranging from  
> Web
> Analytics, Email Marketing, SEO, and Social Media. Understanding  
> why people do
> what they do and how to use that to make the experience better for  
> everyone is a
> passion.
>
>
>
> Hosted by Higher Ed Hero, this audio conference gives you the  
> opportunity to add
> immediate, money-saving impact to your work environment that is:
>
> FAST - No wasted time here. Get right to the heart of the matter  
> with a 1-hour
> block designed to easily fit into your busy schedule.
>
> CONVENIENT - No airlines. No travel. No time out of the office.
> Listen in from the comfort and convenience of your desk.
>
> EASY - A telephone and a computer is all the equipment you need.  
> Just dial in,
> punch in your access code, and then login to the webinar then y!  
> ou're good to go.
> That's it. Follow along with the conference handouts provided in  
> advance.
>
> ACTIONABLE - Our audio conference provide money-saving tactics you  
> can start
> using as soon as you hang up the phone.
>
> IDEAL FOR MULTIPLE LISTENERS - Use a speakerphone and as many  
> people as you want
> can listen in - at no extra cost to you. These sessions are a cost- 
> effective,
> time-efficient means of training Higher Education professionals and  
> staff, and
> reinforcing key issues in a fresh, new manner that they will  
> remember and act on.
>
> AFFORDABLE - Priced at $199, a fraction of the cost of travel and  
> attendance
> fees for a lengthy, high-priced conference or seminar.
>
> Google Analytics for Colleges: Understand Clicks, Trends & Track  
> Results
> Live, 60-Minute Webinar
> Thursday, February 18, 2010 - 1:00 - 2:00 PM ET
>
> Register now for this exciting event by clicking the following link
> http://www.HigherEdHero. com/SU/0/2/p3CW29c/p47M6HRLi/p0e
>
> or calling 800-964-6033. When registering by phone please refer to  
> your Priority
> Code: 555054
>
> P.S. As usual, we provide a full refund if not satisfied from now  
> until
> 7 days after the event.
>
> If you do not wish to receive further notices about this  
> conference, or future
> conferences, please click here
>
> http://www.HigherEdHero.com/SU/4C/2/p3CW29c/p47M6HRLi/p0e
>
> Please do not reply directly to this e-mail, as we are unable to  
> process it. We
> sent this to you from a "send only" mailbox.
>
> I hope you'll join us.
>
> Sincerely,
>
> Higher Ed Hero
> 370 Technology Drive
> Malvern, PA 19355
>
> P.S. When registering by phone please refer to your
> Priority Code: 555054
>
> ContactID#: -1978842236
>
>
>

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