[WebPub] Feb 18 Google Analytics webinar

[David J Conlon]

Hi WebPub!

The Publishing Services Bureau has arranged a viewing tomorrow, Feb 18, of a
webinar "Google Analytics for Colleges: Understand Clicks, Trends & Track
Results". 

Thursday, February 18
1-2 p.m.
PSB, Building E38-254
No registration required

Since many web publishers are already using Google Analytics, we thought
this would be a helpful webinar to offer. There are a few different
analytics tools being used across campus and we will continue to evaluate
the options on behalf of the community.

Using Google Analytics as part of your university's marketing strategy will
enhance the effectiveness of your overall web marketing efforts. How can
your school leverage these tools to better understand its web visitors,
track clicks and analyze trends to maximize your marketing campaigns?

Higher Ed Hero is sponsoring this webinar, which will cover web metric
strategies to drive more traffic to your website, the four must-have Google
Analytics rules that every college should apply, how to understand who is
visiting your site and what they will want, and proven ways to determine
what is and isn't working on your site.

For more information about the presenter and topics covered, visit
http://www.higheredhero.com/SU/0/2/p3CW29c/p47M6HRLi/p0e. PSB has already
registered for the group.

Thanks to Monica Lee and the PSB for coordinating this webinar broadcast!

--------
David J. Conlon
Web and Database Consultant
Departmental Consulting & Application Development - Client Support Services
Information Services & Technology (IS&T)
Massachusetts Institute of Technology
77 Massachusetts Avenue, Building N42-240g
Cambridge, MA 02139
p. 617.253.5988 | f. 617.258.6875 | http://ist.mit.edu/dcad

Important: IS&T staff will *NEVER* ask you for your password, nor will MIT
send you email requesting your password information. Please ignore any email
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