[Webpub] [WebPub Blog] Internet Advertising News

[David J Conlon]

WebPub Blog has posted a new item, 'Internet Advertising News'

NPR offered three stories over the past few weeks on Internet advertising that
showed how tracking advertising and user preferences is causing both concern
and new ways to research consumer data:
Online advertisers are increasingly able to target individual Internet users.
The major online advertising companies, DoubleClick and Atlas can track what
ads have been displayed [...]

You can view the full post at
https://webpub.mit.edu/?p=75

Anyone with certificates can post a comment, so chime in!
:)

See you online,
Lisa


Lisa C. Mayer
Web and Database Consultant, DCAD
Information Services and Technology (IS&T)

Massachusetts Institute of Technology
Room N42-240C
Cambridge, MA 02139

tel   617-452-4225
fax  617-258-6875
lmayer at mit.edu