[Webpub] webpub jan 25, "email marketing"

[Lisa Mayer]

Topic: "Email Marketing"
Date: Thursday January 25, 2007
Time: Noon - 1 PM
Location: MIT Building N42 - Demo Center, 211 Massachusetts Ave.


Happy New Year to all the webpubs crew!  I've got a cool topic for us  
to talk about this month, "Email Marketing."

You know those emails that filled up your inbox before the holidays,  
telling you about the free shipping or 50% off sales..how do those  
companies figure out what makes a good email?  What kind of content  
should the email have, and what's the best way to get a response from  
your audience?   Let's meet and talk about these things.  Have you  
ever sent out a mass email?  What problems did you encounter?  I'll  
bring a cheat sheet for us to review on the "best practices" of email  
marketing and  I'm hoping that those of you who have tried this kind  
of thing will come and share your experiences with us.   Joining us  
for this session will be:

Tim McGovern, IS&T Security & Support Services
Sean Brown, IS&T Departmental Consulting and Application Development
Cecilia d'Oliveira, OpenCourseWare
Beryl Rosenthal, MIT Museum

Also, if anyone knows of an MIT group who has done this kind of email  
campaign, let me know and I'll see if they will come to talk to us  
about their experiences.

As always, healthy snacks and refreshments will be served!  I'll send  
out a reminder as we get closer to the date.
See you soon,

- Lisa


'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'` 
'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`'`
Lisa Mayer :: Consultant
DCAD :: Database Development Services
MIT :: Information Services & Technology
lmayer at mit.edu :: 617-452-4225