[Tango-L] Apilado, marketing

Sergio Vandekier sergiovandekier990 at hotmail.com
Sun Jun 29 21:12:07 EDT 2008




Thank you Paul for the correct date of the Clarin article : "La guerra de los roces"  (The war of the roces). Roces means rubbing, friction.

A reference to the "War of the roses" (a dynastic English war 1455- 1487), playing with the words Roses and Roces.

The article in Spanish appears if you specify the correct date August 8 1999. It does not appear if you just specify the year 1999.


The paragraph in question (in clarin) says:  "A little later, Susana Miller began her classes at the traditional Club Almagro. Miller (of academic extraction) associated with Cacho Dante (a veteran aficionado) begun from her classes the propagation of which usually is known as the Almagro style - very similar to the typical style of the downtown night clubs of the 40's. Its less demanding requirements gave access even to those who were less fitted naturally, technically or sensitively. And it quickly put on the dance floor an enormous amount of new fans, generating a true leveling off of the dance."

The web page cited by Chris says :  "Susana has probably put more people on the dance floors of Buenos Aires than any other single teacher. An article in Clarin, the major Buenos Aires daily paper, cited her as one of the four most important influences on contemporary tango, along with Miguel Angel Zotto, Gustavo Naveira and Gerardo Portalea. (Clarification & citation added by Karen 6/29/2008.) ".

I guess everything is clear...finally...I hope.

As I said before she did a good job propagating the milonguero style abroad.  The marketing story was/is that it is the  only possible way one can dance at the milongas in buenos Aires.   

So some people here in the USA started becoming upset by any one that used any other style at their milongas.  Accusing them of not knowing how to navigate the floor, being dangerous, a continuous annoyance difficult to endure.  

 Some started making the floor very small so that they could imitate the lack of space present in the crowded milongas of Buenos Aires.  But all this is another story.

Have a nice weekend, (what is left of it), 

Sergio



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