[Tango-L] Marketing or hype?

[Nina Pesochinsky]

Here are two glorious words that, sadly, never show up in tango 
promotions in English:

- Bodacious
- Stupendous

Argentines are not so attached to the truth of the words.  If you are 
about to announce a dancing couple that is going to dance a 
performance, and you say "Here are the best dancers in the world!", 
does it really matter whether it is true or not?  At that one split 
second, they might be.  But it does not matter.  Argentines know 
that.  They do not hook into every word for its "truth".  It just 
needs to sound good.

When a man tells a woman when they dance "Ojos claros! Que divina 
hermosa mujer!', should she argue with him because it may not really 
be true?  And when a woman tells the man she just danced with that he 
is the best dancer she has ever danced with, should he argue because 
his left brain might be whispering to him doubts about that?  I hope not!

Nina




At 07:36 PM 6/9/2008, Tom Stermitz wrote:
>Naaah, not fraud. It's just the same Superlative Crisis that has been
>sweeping the world these last few years.
>
>There just aren't enough superlatives to deal with all the extra-
>ordinary, far beyond mortal, Gods among mere god-lets that we have in
>tango. If the last great master was beyond amazing, then the next one
>has to be a master of masters.
>
>Sure, he's just a shoe salesman, but he's <hushed-awe>ARGENTINE</
>hushed-awe>.
>
>Where will this nuclear arms race ever end!?
>
>
>On Jun 9, 2008, at 7:24 PM, Chris, UK wrote:
>
> >> Marketing or hype?
> >
> > Too polite to call it fraud, Janis? ;)
> >
> > Sadly this is one aspect of tango which some Brits do every bit as
> > well as
> > the Argentines. E.g. this UK teaching couple http://tinyurl.com/
> > 5pmbh4 who
> > claim to have won the World Argentine Tango Show Championship. Despite
> > there being no record of a World Argentine Tango Show Championship
> > ever
> > having been held.
> >
> > --
> > Chris
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