[Tango-L] Marketing or hype?

[Janis Kenyon]

Dictionary: hype --
1. Excessive publicity and the ensuing commotion.
2. Exaggerated or extravagant claims made especially in advertising or
promotional material.
3. An advertising or promotional ploy.
4. Something deliberating misleading; a deception.

The rules of Tango-A do not allow for hype, but that's seems to be all it
contains.  The number of posts would be greatly reduced if hype were
eliminated.  The following are some recent examples.


Carlos Stasi runs one of the most famous milongas in Buenos Aires - Porteño
y Bailarin! Not only is he a wonderful and welcoming host, he is also a
hardcore
porteño, a great social dancer and skilled instructor. He will be teaching
the intermediate class at 8:30pm, assisted by another well known face in the
Bs As tango scene, Susana Guevara. They will also treat us with a
performance, Buenos Aires style!

    key words: famous, wonderful, hardcore, great, skilled.   Honestly, I
didn't know he could dance.

Enriqueta has danced tango for over 15 years. She presently teaches group
and private classes in Buenos Aires. The classes are for bothmen and women.
She is an expert in Salon Tango - Milonguero Style, Tango Waltz and Milonga.
Enriqueta also specializes in teaching technique for women and has led many
courses and seminars. She performed at the 3rd and 5th Metropolitan
Championships in Buenos Aires. She has done a number of performances in
Buenos Aires including at Salon Canning, Cachirulo (Maipu 444), and at
Confiteria Ideal for the First Milongueando Festival in Buenos Aires. She
has been an instructor at Susana Miller's La Academia and presently teaches
at Maipu 444.

    key words: expert, specializes, performed.  The campeonato program
doesn't have her name listed.  Her magazine ads go all the way back to last
November.  She's in Chicago, so how is she presently teaching in BsAs?


We'll also have a performance by Monica Paz, a true master of the
milonguero style. She's visiting NYC from Buenos Aires

     key words: true master.   Mastery dancing like a milonguero?  Where
does she teach and dance in BsAs?


Anyone from Buenos Aires with a tourist visa and the money for airfare can
be hyped on Tango-A.   Americans are ready to buy.