[Mitworld] Hyundai's Krafcik on Innovation, Panel on Film Music and Digital Media

[MIT World]

MIT World Newsletter

Volume 8, Number 37 |  May 13, 2009

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Great Leaps, Persistence, and Innovation: The Evolving Story of Hyundai
April 8, 2009

John Krafcik recounts the dramatic turnaround for Hyundai from laughingstock of the American auto market 
back in the 1980s, to seventh best-selling brand in the U.S., and fifth largest car maker in the world.

http://mitworld.mit.edu/video/665

Speaker:
John Krafcik SM '88
Acting President and CEO, Hyundai Motor America


Event Host:
Engineering Systems Division

"The company philosophy is diligence, frugality, and harmony. It’s not very sexy but we live and breathe 
these words, with a special emphasis on diligence and frugality."
-John Krafcik

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Film Music and Digital Media
April 2, 2009

Panelists bemoan the demise of orchestral recording sessions at production studios, as digital audio tools 
put the composer’s work in the hands of directors and editors, who play with increasingly authentic sounding 
software-based instruments.

http://mitworld.mit.edu/video/663

Moderator:
Martin Marks
Senior Lecturer, Department of Music, MIT

Event Host:
MIT Communications Forum

"It’s not about your music: you’re not as important as the film.  You are just one more element in a film.  
You can write the most beautiful piece of music the world has ever heard, but if it doesn’t fit in 33 seconds 
on that particular cue, you can’t tell the director, this piece is 47 seconds, it’s just so great, give me more footage."
-Dan Carlin

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In The Pipeline:

The Future of Computing

Presented By:
Materials Processing Center
Principles of Engineering Practice  # 3.003

Speaker:
Anant Agarwal
Associate Director, MIT Computer Science and Artificial Intelligence Laboratory (CSAIL)
Professor Electrical Engineering and Computer Science

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