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<title>MIT World Newsletter | Volume 8, Number 37 | May 13, 2009</title>
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<p style="color: #777777;font-family: Arial, Helvetica, sans-serif;font-size: 12px;margin: 0;padding: 0 0 10px 0;">May 13, 2009</p>
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<p style="color: #777777;font-family: Arial, Helvetica, sans-serif;font-size: 12px;margin: 0;padding: 0 0 10px 0;">Volume 8, Number 37</p>
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<a href="http://mitworld.mit.edu/video/665"><img src="http://mitworld.mit.edu/thumbs/video/browse/mitwstill01141esdmillerleckrafcikhyundai8apr2009.jpg" alt="Video" width="140" height="105" /></a>
<p style="margin:10px 0 0 15px;padding:0;"><a href="http://mitworld.mit.edu/video/665"><img src="http://mitworld.mit.edu/_resources/img/email/btn_play-video.gif" alt="Play Video" width="104" height="25" style="border:0;" /></a></p>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 10px 0 10px 0;">"The company philosophy is diligence, frugality, and harmony. It’s not very sexy but we live and breathe
these words, with a special emphasis on diligence and frugality."</p>
<h3 style="font-family: Georgia, 'Times New Roman', Times, serif;font-size: 16px;font-weight: normal;margin:0;padding-top:0;">John Krafcik</h3>
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<h2 style="color: #94353b;font-family: Georgia, 'Times New Roman', Times, serif;font-size: 20px;font-weight: normal;margin: 0 0 15px 0;padding: 0;"><a href="http://mitworld.mit.edu/video/665" style="color: #94353b;">Great Leaps, Persistence, and Innovation: The Evolving Story of Hyundai</a></h2>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">April 8, 2009</p>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">John Krafcik recounts the dramatic turnaround for Hyundai from laughingstock of the American auto market
back in the 1980s, to seventh best-selling brand in the U.S., and fifth largest car maker in the world.</p>
<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:20px;text-transform:uppercase;">Speaker</h3>
<h3 style="font-family: Georgia, 'Times New Roman', Times, serif;font-size: 16px;font-weight: normal;margin:0;padding-top:0;">John Krafcik SM '88</h3>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">Acting President and CEO, Hyundai Motor America </p>
<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:20px;text-transform:uppercase;">Event Host</h3>
<p style="color: #94353b; font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: normal;margin:0;padding-top:0;"><div style="width:200px;"><a href="http://esd.mit.edu/" style="color: #94353b;">Engineering Systems Division</a></div>
<a href="http://esd.mit.edu/"><img src="http://mitworld.mit.edu/uploads/MITESD2008.gif" alt="Engineering Systems Division" style="display:inline;float:right;margin-top:-15px; border:none;" /></a></p>
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<a href="http://mitworld.mit.edu/video/663"><img src="http://mitworld.mit.edu/thumbs/video/browse/mitwstill01131commforumfilmmusicmarks02apr2009.jpg" alt="Video" width="140" height="105" /></a>
<p style="margin:10px 0 0 15px;padding:0;"><a href="http://mitworld.mit.edu/video/663"><img src="http://mitworld.mit.edu/_resources/img/email/btn_play-video.gif" alt="Play Video" width="104" height="25" style="border:0;" /></a></p>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 10px 0 10px 0;">"It’s not about your music: you’re not as important as the film. You are just one more element in a film.
You can write the most beautiful piece of music the world has ever heard, but if it doesn’t fit in 33 seconds
on that particular cue, you can’t tell the director, this piece is 47 seconds, it’s just so great, give me more footage."</p>
<h3 style="font-family: Georgia, 'Times New Roman', Times, serif;font-size: 16px;font-weight: normal;margin:0;padding-top:0;">Dan Carlin</h3>
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<h2 style="color: #94353b;font-family: Georgia, 'Times New Roman', Times, serif;font-size: 20px;font-weight: normal;margin: 0 0 15px 0;padding: 0;"><a href="http://mitworld.mit.edu/video/663" style="color: #94353b;">Film Music and Digital Media</a></h2>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">April 2, 2009</p>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">Panelists bemoan the demise of orchestral recording sessions at production studios, as digital audio tools
put the composer’s work in the hands of directors and editors, who play with increasingly authentic sounding
software-based instruments.</p>
<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:20px;text-transform:uppercase;">Moderator</h3>
<h3 style="font-family: Georgia, 'Times New Roman', Times, serif;font-size: 16px;font-weight: normal;margin:0;padding-top:0;">Martin Marks</h3>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">Senior Lecturer, Department of Music, MIT </p>
<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:20px;text-transform:uppercase;">Event Host</h3>
<p style="color: #94353b; font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: normal;margin:0;padding-top:0;"><div style="width:200px;"><a href="http://web.mit.edu/comm-forum/" style="color: #94353b;">MIT Communications Forum</a></div>
<a href="http://web.mit.edu/comm-forum/"><img src="http://mitworld.mit.edu/uploads/logo_commforum.gif" alt="MIT Communications Forum" style="display:inline;float:right;margin-top:-15px; border:none;" /></a></p>
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<h3 style="color: #000000;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:0;text-transform:uppercase;">In The Pipeline:</h3>
<h3 style="color: #ffffff;font-family: Georgia, 'Times New Roman', Times, serif;font-size: 22px;font-weight: normal;margin:0;padding-top:15px;">The Future of Computing</h3>
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<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:0;text-transform:uppercase;">Presented By</h3>
<p style="font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: normal;margin:0;padding-top:0;">Materials Processing Center<br>Principles of Engineering Practice # 3.003</p>
<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-top:20px;text-transform:uppercase;">Speaker</h3>
<h3 style="font-family: Georgia, 'Times New Roman', Times, serif;font-size: 16px;font-weight: normal;margin:0;padding-top:0;">Anant Agarwal</h3>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">Associate Director, MIT Computer Science and Artificial Intelligence Laboratory (CSAIL) <br />Professor Electrical Engineering and Computer Science </p>
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<h3 style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;font-weight: bold;margin:0;padding-bottom:0;text-transform:uppercase;">Contact MIT World</h3>
<p style="color: #323232;font-family: Arial, Helvetica, sans-serif;font-size: 14px;margin: 0;padding: 3px 0 10px 0;">Massachusetts Institute of Technology<br />77 Massachusetts Avenue<br />Cambridge, MA 02139-4307</p>
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