[Logprofs] Please post the following special issue announcement
Whipple, Judy
whipple at bus.msu.edu
Fri Jan 18 14:41:50 EST 2013
We wanted to invite you to consider submitting a paper to an upcoming Special Issue on New Product Development and Launch for the Journal of Business Logistics. While the following list of sub-topic areas is not exhaustive, it is representative of the type of research that would fit this special issue:
* Lean product launch and supply chain responsiveness
* Cross-functional integration between brand management and supply chain efforts to aid in successful new product commercialization.
* Cross-supply chain integration that promotes coordination and collaboration among suppliers, manufacturers, distributors, and retailers.
* Product launch timing and execution.
* The impact of various marketing efforts on launch success.
* The ability for effective launch logistics to improve break-even and financial (e.g., cash-to-cash) results.
The deadline for submissions for this special issue is March 31, 2013. Please see the attached Call for Papers for additional information.
We hope that you consider submitting your work to this special issue. Submissions should be sent to one of the special issue co-editors at rogercal at bus.msu.edu or tonyd at temple.edu or whipple at bus.msu.edu.
Sincerely,
Roger Calantone, Michigan State University
Anthony Di Benedetto, Temple University
Judy Whipple, Michigan State University
*************************
Dr. Judith M. Whipple
Associate Professor
Department of Supply Chain Management
The Eli Broad College of Business
Michigan State University
632 Bogue Street
325 NBCC
East Lansing, MI 48824
517-432-6407
FAX: 517-432-1112
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