[Logprofs] Call for Papers: European Journal of Marketing

[Michael Bourlakis]

EUROPEAN JOURNAL OF MARKETING  

CALL FOR PAPERS

Special Issue on
"Marketing Perspectives of Logistics Firms"

Logistics firms have long been considered of minor importance in the
area of marketing channel management. The traditional view has been that
the marketing channels were governed by the wholesaler's and
manufacturers' key role whilst, during the past two decades, the
substantial emergence, and heightened role, of major international
retailers initiated further discussion about, inter alia, the structure,
processes and dynamics within marketing channels. Currently, logistics
firms support the expansion of primary suppliers, manufacturers,
wholesalers, and retailers and are becoming major firms in their own
right. These logistics firms have been active in expanding overseas and
are growing rapidly by competing in a very dynamic and evolving sector.
Yet, the marketing aspects and perspectives of these firms are still
under-researched. 

Unsurprisingly, the role of logistics firms has increased substantially
in the marketing channel over the past decade and subsequently they have
emerged as valuable partners to other marketing channel intermediaries
operating in most commercial sectors including automotive and industrial
products, technological products and fast moving consumer goods to name
a few. Hence, the objective of this special issue is to examine
logistics firms in the context of the evolving internal and external
marketing channel environment and to stimulate further thought within
this rapidly growing marketing phenomenon. 

This special issue accepts empirical studies for the analysis of
marketing perspectives of logistics firms. Theoretical and conceptual
papers on contemporary marketing issues of logistics firms are also
welcomed. Papers are expected to have an original perspective and to
include both managerial and research implications.

A wide variety of topics in relation to the marketing perspectives of
logistics firms will be suitable for this special issue and might
include (but is not limited to) the following:

*	Collaboration, cooperation and partnerships between logistics
firms and other marketing channel intermediaries
*	Trust and power issues between logistics firms and other
intermediaries
*	Outsourcing and externalisation issues involving logistics firms
*	Marketing channel communications between logistics firms and
intermediaries 
*	Role and importance of information technology for logistics
firms during their marketing interaction with    
      intermediaries
*	Corporate branding for logistics firms  
*	Brand image and marketing for logistics firms
*	International marketing comparisons of logistics firms  
*	Role and contribution of logistics firms towards customer
service
*	Evolutionary role of logistics firms within the marketing
channel
*	Marketing perspectives for both 3rd / 4th party logistics firms
*	Future marketing perspectives for logistics firms
*	Role and contribution of logistics firms towards B2B and B2C
environments and towards related marketing channel    
      intermediaries
*	Domestic and international marketing strategies for logistics
firms 
*	Intelligent technologies (e.g. RFID, telematics) and marketing
issues for logistics firms
*	Customer relationship management
*	Creation and management of marketing networks
*	Sustainable marketing strategies and logistics firms
*	Customised marketing strategies and logistics firms 
*	Demand management and logistics firms
*	Logistics firms and the marketing environment
*	Performance measurement  

The deadline for submission of papers is 30th November 2007.  

All papers will be subjected to double-blind peer review. Full notes for
prospective contributors are available at: 
http://www.emeraldinsight.com/info/journals/ejm/notes.jsp

Please send manuscripts (3 hard copies) and an electronic version (in
Microsoft word as an e-mail attachment) to the guest editors:

Dr Michael Bourlakis
Brunel Business School
Brunel University
Uxbridge, Middlesex
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265427
Fax: +44 (0) 1895 269775
Email: michael.bourlakis at brunel.ac.uk

Professor T. C. Melewar				
Brunel Business School
Brunel University
Uxbridge, Middlesex
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265859
Fax: +44 (0) 1895 269775
Email: t.c.melewar at brunel.ac.uk 

Prospective contributors with questions concerning the potential
suitability of topics, Guest Editors' expectations, or additional
requirements about this special issue are invited to contact directly by
email either Michael Bourlakis at michael.bourlakis at brunel.ac.uk or T.C.
Melewar at t.c.melewar at brunel.ac.uk.