[Editors] MIT Editors' Club Minutes, April 2009

Fri Apr 17 14:33:13 EDT 2009

Elizabeth and Editors:

I notice the AMPS portfolio includes a piece they did for us at the 
PSFC about two years ago: Fusion Research at MIT.  I was concerned 
going into this project about the complexity of putting together a 
short film about this project, but Chris Boebel of AMPS made is so 
easy.  After discussion with our Director he put together a series of 
questions to ask four different people; then he just wove together 
the stories and explanations.  This took only about one day of 
filming.  And we changed almost nothing from his first cut.  It did 
end up being 8 minutes, about twice what we had planned, but he had 
hours and hours of video.  And we use this video all the time now to 
introduce people to this project.  It was a really nice experience.

Paul

At 1:47 PM -0400 4/17/09, Heather Denny wrote:
>Elizabeth and Editor's,
>
>I missed yesterday's meeting, but enjoyed catching up through the notes!
>
>I noticed the mention of MIT Video and wanted to add another plug 
>for AMPS (Academic Media Production Services).  They've recently 
>launched a <http://libraries.mit.edu/amps/index.html>new 
>website (<http://libraries.mit.edu/amps/index.html>http://libraries.mit.edu/amps/index.html) 
>with 
>a <http://libraries.mit.edu/amps/portfolio/index.html>portfolio section (<http://libraries.mit.edu/amps/portfolio/index.html>http://libraries.mit.edu/amps/portfolio/index.html) 
>that shows nice examples of their video production work.
>
>All best,
>Heather
>
>Heather Denny
>Communications Officer
>MIT Libraries
>77 Massachusetts Avenue
>Cambridge, MA 02139
>Building 14S-316
>617.253.5686
><mailto:hdenny at mit.edu>hdenny at mit.edu
>
>On Apr 17, 2009, at 11:42 AM, Elizabeth Thomson wrote:
>
>>MIT EDITORS' CLUB
>>
>>*Meeting Notes from April 16, 2009*
>>
>>One sign of a particularly fun meeting of this group: When one of 
>>my News Office colleagues has to gently close the doors of our 
>>conference room due to the laughing within. And, yes, that did 
>>indeed happen for this meeting. The topics we discussed were 
>>actually serious and related to communications, but somehow this 
>>group always manages to add a healthy dose of humor.
>>
>>*Social Networking*
>>
>>Sarah Rowley of the Office of Gift Planning started things off with 
>>an interesting example of the power of social media, in this case 
>>twitter. She told us about "amazonfail," a twitter feed that 
>>quickly went viral last weekend and has become a PR nightmare for 
>>Amazon.com. Read more about it 
>>here: <http://network.nationalpost.com/np/blogs/afterword/archive/2009/04/14/the-fallout-of-amazonfail-continues.aspx>http://network.nationalpost.com/np/blogs/afterword/archive/2009/04/14/the-fallout-of-amazonfail-continues.aspx
>>
>>That got us talking about social media in general. I am personally 
>>a novice at twitter, facebook, etc., so I asked the group if anyone 
>>knew of particularly good resources for learning more about these 
>>media. Several folks recalled that the Publishing Services Bureau 
>>will be hosting a workshop NEXT WEEK on this:
>>
>>New Social Networking Uses
>>April 22, 2009
>>1-2:30 p.m.
>>Building 1-277
>>No registration required
>><http://web.mit.edu/commworkshops/>http://web.mit.edu/commworkshops/
>>
>>One excellent word of advice about social media from Julie Pryor, 
>>director of communications for the McGovern Institute for Brain 
>>Research: "I've found that total immersion really works." She noted 
>>that when she first signed up for twitter, she really didn't "get" 
>>it, but persevered, and now thinks it's great. "It's not until it 
>>grows and evolves that it really makes sense," she said. 
>>"Initially, it's not intuitive."
>>
>>Recently I read an interesting thread on a listserv for university 
>>science writers about how universities are using twitter to get the 
>>word out to journalists, alumni, students, etc. Send me a note if 
>>you'd like me to forward that thread to you.
>>
>>Final note with respect to twitter: check out the following story, 
>>which appeared April 1 (hint hint), announcing that The London 
>>Guardian will now only be publishing on twitter:
>>
>><http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technolog>http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology
>>
>>
>>*MIT Video*
>>
>>Julie, of the McGovern, brought up the topic of video---how to use 
>>it on our web sites, what length works best for a given audience, 
>>etc. She recommended contacting Clayton Hainsworth of 
>>MIT's Academic Media Production Services for more information about 
>>the services AMPS offers with respect to video. I would also 
>>recommend Craig Milanesi of AMPS as a good contact----both guys are 
>>great to work with and *very* knowledgeable about videos and their 
>>production.
>>
>>*Next Meetings*
>>
>>The next meetings of MIT Editors' Club are as follows. All meetings 
>>are from 12-1 in the News Office (11-400). Please feel free to 
>>bring a lunch.
>>
>>Wednesday, MAY 13
>>
>>Tuesday, JUNE 9
>>
>>
>>Cheers!
>>
>>Elizabeth
>>================================
>>Elizabeth A. Thomson
>>Senior Media Relations Officer, Research News
>>Massachusetts Institute of Technology
>>News Office, Room 11-400
>>77 Massachusetts Ave.
>>Cambridge, MA  02139-4307
>>617-258-5402 (ph); 617-258-8762 (fax)
>><<mailto:thomson at mit.edu>thomson at mit.edu>
>>
>><<http://web.mit.edu/newsoffice/www>http://web.mit.edu/newsoffice/www>
>>================================
>>
>>
>>
>>
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>>
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