[Editors] MIT Editors' Club Minutes, April 2009

[Heather Denny]

Elizabeth and Editor's,

I missed yesterday's meeting, but enjoyed catching up through the notes!

I noticed the mention of MIT Video and wanted to add another plug for  
AMPS (Academic Media Production Services).  They've recently launched  
a new website (http://libraries.mit.edu/amps/index.html) with a  
portfolio section (http://libraries.mit.edu/amps/portfolio/ 
index.html) that shows nice examples of their video production work.

All best,
Heather

Heather Denny
Communications Officer
MIT Libraries
77 Massachusetts Avenue
Cambridge, MA 02139
Building 14S-316
617.253.5686
hdenny at mit.edu

On Apr 17, 2009, at 11:42 AM, Elizabeth Thomson wrote:

> MIT EDITORS' CLUB
>
> *Meeting Notes from April 16, 2009*
>
> One sign of a particularly fun meeting of this group: When one of  
> my News Office colleagues has to gently close the doors of our  
> conference room due to the laughing within. And, yes, that did  
> indeed happen for this meeting. The topics we discussed were  
> actually serious and related to communications, but somehow this  
> group always manages to add a healthy dose of humor.
>
> *Social Networking*
>
> Sarah Rowley of the Office of Gift Planning started things off with  
> an interesting example of the power of social media, in this case  
> twitter. She told us about "amazonfail," a twitter feed that  
> quickly went viral last weekend and has become a PR nightmare for  
> Amazon.com. Read more about it here: http:// 
> network.nationalpost.com/np/blogs/afterword/archive/2009/04/14/the- 
> fallout-of-amazonfail-continues.aspx
>
> That got us talking about social media in general. I am personally  
> a novice at twitter, facebook, etc., so I asked the group if anyone  
> knew of particularly good resources for learning more about these  
> media. Several folks recalled that the Publishing Services Bureau  
> will be hosting a workshop NEXT WEEK on this:
>
> New Social Networking Uses
> April 22, 2009
> 1-2:30 p.m.
> Building 1-277
> No registration required
> http://web.mit.edu/commworkshops/
>
> One excellent word of advice about social media from Julie Pryor,  
> director of communications for the McGovern Institute for Brain  
> Research: "I've found that total immersion really works." She noted  
> that when she first signed up for twitter, she really didn't "get"  
> it, but persevered, and now thinks it's great. "It's not until it  
> grows and evolves that it really makes sense," she said.  
> "Initially, it's not intuitive."
>
> Recently I read an interesting thread on a listserv for university  
> science writers about how universities are using twitter to get the  
> word out to journalists, alumni, students, etc. Send me a note if  
> you'd like me to forward that thread to you.
>
> Final note with respect to twitter: check out the following story,  
> which appeared April 1 (hint hint), announcing that The London  
> Guardian will now only be publishing on twitter:
>
> http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media- 
> technology
>
> *MIT Video*
>
> Julie, of the McGovern, brought up the topic of video---how to use  
> it on our web sites, what length works best for a given audience,  
> etc. She recommended contacting Clayton Hainsworth of MIT's  
> Academic Media Production Services for more information about the  
> services AMPS offers with respect to video. I would also recommend  
> Craig Milanesi of AMPS as a good contact----both guys are great to  
> work with and *very* knowledgeable about videos and their production.
>
> *Next Meetings*
>
> The next meetings of MIT Editors' Club are as follows. All meetings  
> are from 12-1 in the News Office (11-400). Please feel free to  
> bring a lunch.
>
> Wednesday, MAY 13
>
> Tuesday, JUNE 9
>
>
> Cheers!
>
> Elizabeth
> ================================
> Elizabeth A. Thomson
> Senior Media Relations Officer, Research News
> Massachusetts Institute of Technology
> News Office, Room 11-400
> 77 Massachusetts Ave.
> Cambridge, MA  02139-4307
> 617-258-5402 (ph); 617-258-8762 (fax)
> <thomson at mit.edu>
>
> <http://web.mit.edu/newsoffice/www>
> ================================
>
>
>
>
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