[Editors] 3/26 green design seminar: still time to register

[Monica Lee]

To: AO query, Information Group, Editors' Club, Communications  
Workshop list

Dear colleagues,

What does it mean to think, act and design “green?” Join us on March  
26 for “A Vertable Feast” of information, where you’ll learn how to  
consider environmental choices when planning and creating publications.

There’s still time to register! The seminar runs a full day, but feel  
free to attend just the sessions that most appeal to you.

Date: Wednesday, March 26
Time: 8:30 a.m.-4 p.m.; lunch is included
Location: To be provided with registration confirmation

In the morning, we’ll learn from Don Carli, an internationally known  
expert on sustainable communications, and Aaris Sherin, author of an  
upcoming book on adopting sustainable design solutions.

Our first two sessions are detailed below. For full program details  
and to register, visit http://web.mit.edu/commworkshops/032608/ 
vertable_sc.html.


Redefining Green
Don Carli, Institute for Sustainable Communication

The meaning of “green” is undergoing a widespread transformation that  
has profound implications for all communications professionals,  
including designers and print buyers. The “new green” is based on a  
conceptual framework called sustainability. Don will provide an  
overview of the issues you need to consider and the steps you can  
take to address the challenges of sustainability and climate change  
in the design and production of print and digital media.


Ready, Set, Go Green
Aaris Sherin, St. John’s University

Aaris will demystify the processes and methodology needed to achieve  
sustainable design solutions and provide a practical framework from  
which to approach eco-friendly production. No longer a fringe market,  
sustainable design is now driven by economics as well as ethics.  
Aaris will describe how innovations in production processes and  
materials have meant that responsibly produced graphic design doesn’t  
have to compromise its visual aesthetic nor does it have to cost  
substantially more. Case studies and real-world examples will  
illustrate how graphic designers can make the same great work and  
still work sustainably.

Program overview:

8:30-9 a.m.		Registration and refreshments

9-10:15 a.m.		Redefining Green
				Don Carli, Institute for Sustainable Communication

10:30-11:45 a.m.	Ready, Set, Go Green: A Designer’s Perspective
				Aaris Sherin, St. John’s University

12-1 p.m.		Lunch and networking

1-2:15 p.m.		Three Views on Green:

				Responsible Paper for Responsible Design
				Melissa Stevens, Mohawk Fine Papers

				Green... It’s the New Black
				Lora Gunsallus, printer RR Donnelley

				Energy Insights for Communications Choices
				Laxmi Rao, MIT Information Services & Technology

2:30-3:45 p.m.	Your Questions Answered
				A panel discussion with the day’s presenters



Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office 617.258.9380
http://web.mit.edu/psb/


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