[Editors] talking the walk?

[David Chandler]

"Walk the walk" is common usage, I think, but MIT has been using the  
"walk the talk" slogan for at least a couple of years, and I think it  
certainly works. I guess it's a sort of play on the more conventional  
version.
So it depends who the listener is. On campus, I think walk the talk is  
well accepted. For the outside world, it might be confusing.

David
-------------------------------
David L. Chandler
science writer
MIT News Office
room 11-400
(617) 253-2704

On Jul 31, 2008, at 9:05 AM, Eve Sullivan wrote:

> hello fellow editors and editorial assistants,
>
> reading the spotlight on our homepage this morning
>
> http://web.mit.edu
>
> . . . In addition to the new commuting options, MIT is hiring a
> commuting coordinator who will develop, implement and maintain a
> top-tier commuter services program in keeping with the Institute's
> stated goal of "walking the talk" on energy and the environment.
> Working closely with community members, the coordinator will set up a
> feedback channel for new ideas and suggestions. . . .
>
> i wondered about the phrase 'walking the talk.'  i thought
> that the correct phrase is 'walking the walk' ...as in 'all he
> does is talk the talk: he doesn't walk the walk.'
>
> what do you hear, say, read and/or write, esteemed colleagues?
>
> eve sullivan
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