[Editors] April 3 webinar invitation

[Monica Lee]

To: Communications Workshop list members, Information Group, Editors List

Dear colleagues,

The MIT Publishing Services Bureau is hosting a webinar on measuring 
the effectiveness of interactive media, presented by Academic 
Impressions. Attendees will join us in the conference room we've 
reserved to access the audio/web connection. An overview follows 
below.

<http://web.mit.edu/commworkshops/040307/measuring_interactive_media.html>Measuring 
the effectiveness of interactive media
Tuesday, April 3, 2007
1-2:30 p.m.
Location to be provided with registration confirmation; seating is limited
RSVP by March 30

RSVP online at 
<http://web.mit.edu/commworkshops/registration.html>http://web.mit.edu/commworkshops/registration.html or 
email <mailto:rsvpcommworkshops at mit.edu>rsvpcommworkshops at mit.edu. 
Please include the following:

Name
MIT department
Email
Phone number

Quentin Alexander will email you to confirm your enrollment. If you 
have specific questions, email Bara Blender 
at <mailto:bblender at mit.edu>bblender at mit.edu.

We hope to see you there.

Sincerely,

Monica Lee
PSB director


Overview
Effective use of new interactive media -- such as participatory 
technology, video, blogs, podcasts, news feeds and social networking 
sites -- has become key to communicating with higher education's most 
important constituents. However, measuring the effects of these new 
interactive media efforts on key audiences remains a challenge.

This webinar will introduce you to a number of tools that can help 
you assess your efforts. It will provide the context for using these 
tools effectively, including establishing realistic communication 
goals for interactive media and using measurement data to track your 
progress.

Agenda
- Overview of new media
- Communications planning as the cornerstone
	        - Incorporating measurement into your communications plan
	        - Getting baseline data to measure communication 
outputs, outtakes and outcomes
	        - Mapping out your audiences and desired outcomes
- Measurement tools for assessing the success of a new interactive 
media presence
	        - Interactive new media
	        - MySpace and other social networking media
	        - New media press releases
	        - Blogs, podcasts and feeds
	        - YouTube
	        - Technorati
- Evaluation of outcomes
	        - Informational
	        - Attitudinal
	        - Behavioral
	        - Financial

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Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office	617.258.9380
<http://web.mit.edu/psb/>http://web.mit.edu/psb/


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