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<div>To: Communications Workshop list members, Information Group,
Editors List</div>
<div><br></div>
<div>Dear colleagues,</div>
<div><br></div>
<div>The MIT Publishing Services Bureau is hosting a webinar
on measuring the effectiveness of interactive media, presented by
Academic Impressions. Attendees will join us in the conference
room we've reserved to access the audio/web connection. An
overview follows below.</div>
<div><br></div>
<div><a
href=
"http://web.mit.edu/commworkshops/040307/measuring_interactive_media.html"
><b>Measuring the effectiveness of interactive media</b></a></div>
<div>Tuesday, April 3, 2007</div>
<div>1-2:30 p.m.</div>
<div>Location to be provided with registration confirmation; seating
is limited</div>
<div>RSVP by March 30</div>
<div><br></div>
<div><b>RSVP online</b> at <a
href="http://web.mit.edu/commworkshops/registration.html"
>http://web.mit.edu/commworkshops/registration.html</a> or email <a
href="mailto:rsvpcommworkshops@mit.edu">rsvpcommworkshops@mit.edu</a>.
Please include the following:</div>
<div><br></div>
<div>Name</div>
<div>MIT department</div>
<div>Email</div>
<div>Phone number</div>
<div><br></div>
<div>Quentin Alexander will email you to confirm your enrollment. If
you have specific questions, email Bara Blender at <a
href="mailto:bblender@mit.edu">bblender@mit.edu</a>.</div>
<div><br></div>
<div>We hope to see you there.</div>
<div><br></div>
<div>Sincerely,</div>
<div><br></div>
<div>Monica Lee</div>
<div>PSB director</div>
<div><br></div>
<div><br></div>
<div><b>Overview</b></div>
<div>Effective use of new interactive media -- such as participatory
technology, video, blogs, podcasts, news feeds and social networking
sites -- has become key to communicating with higher education's most
important constituents. However, measuring the effects of these new
interactive media efforts on key audiences remains a challenge.</div>
<div><br></div>
<div>This webinar will introduce you to a number of tools that can
help you assess your efforts. It will provide the context for using
these tools effectively, including establishing realistic
communication goals for interactive media and using measurement data
to track your progress.</div>
<div><br></div>
<div><b>Agenda</b></div>
<div>- Overview of new media</div>
<div>- Communications planning as the cornerstone</div>
<div><x-tab>
</x-tab> -
Incorporating measurement into your communications plan</div>
<div><x-tab>
</x-tab> - Getting
baseline data to measure communication outputs, outtakes and
outcomes</div>
<div><x-tab>
</x-tab> - Mapping out
your audiences and desired outcomes</div>
<div>- Measurement tools for assessing the success of a new
interactive media presence</div>
<div><x-tab>
</x-tab> - Interactive
new media</div>
<div><x-tab>
</x-tab> - MySpace and
other social networking media</div>
<div><x-tab>
</x-tab> - New media
press releases</div>
<div><x-tab>
</x-tab> - Blogs,
podcasts and feeds</div>
<div><x-tab>
</x-tab> -
YouTube</div>
<div><x-tab>
</x-tab> -
Technorati</div>
<div>- Evaluation of outcomes</div>
<div><x-tab>
</x-tab> -
Informational</div>
<div><x-tab>
</x-tab> -
Attitudinal</div>
<div><x-tab>
</x-tab> -
Behavioral</div>
<div><x-tab>
</x-tab> -
Financial</div>
<div><br></div>
<div>----------------------------------------------------------------</div
>
<div><br>
Monica Lee<br>
Director, Publishing Services Bureau<br>
Massachusetts Institute of Technology<br>
<br>
Office<x-tab>
</x-tab>617.258.9380</div>
<div><a href="http://web.mit.edu/psb/">http://web.mit.edu/psb/</a><br>
<br>
<br>
----------------------------------------------------------------<br>
MIT communications workshops and seminars are provided to members of
the MIT community who create and manage communications programs for
their departments, labs or centers. Any member of the MIT community
may join this mail list. The workshops are sponsored by Publishing
Services Bureau and are created and offered by MIT staff. In addition,
we host several events each year that are offered by external groups,
including webinars.<br>
<br>
Visit the workshops website to access presentation materials and
handouts:</div>
<div><a
href="http://web.mit.edu/commworkshops/"
>http://web.mit.edu/commworkshops/</a><br>
<br>
Subscribe or unsubscribe from the workshops mail list:</div>
<div><a
href="https://mailman.mit.edu/mailman/listinfo/workshops/"
>https://mailman.mit.edu/mailman/listinfo/workshops/</a><br>
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