[Editors] 12/7 seminar, brand-building communications

[Monica Lee]

To: Communications Workshop list members, Editors List, Information 
Group, Administrative and Financial Officers

Dear colleagues,

The MIT Publishing Services Bureau is pleased to offer a seminar on 
brand-building communications, presented by Roger Sametz, from Sametz 
Blackstone Associates, a Boston-based strategic communications firm. 
Do you think your office needs a new logo or wordmark? A more defined 
identity? A look and feel to your communications that you can call 
your own? Do you want to know what "brand" has to do with your 
organization's success? If so, please join us.

The seminar will cover the value and importance of leveraging the MIT 
identity, how to determine whether your department, lab or center 
would benefit from a sub-identity, and the process of creating a 
sub-identity. Attendees will leave with resources for incorporating 
the MIT identity into their publications, showing successful uses 
with and without a sub-identity.

Wednesday, December 7
10:30 a.m. - noon (lunch will follow from noon - 1:00 p.m.)
Student Center Mezzanine Lounge (W20-307); seating is limited

RSVP online by December 2 at http://web.mit.edu/commworkshops/registration.html

Or email <mailto:rsvpcommworkshops at mit.edu>rsvpcommworkshops at mit.edu 
. Please include the following:
Name
MIT department
Email
Phone number
Whether you will join us for lunch

Seating is limited. <mailto:qla at mit.edu>Quentin Alexander will email 
you to confirm your enrollment in the seminar.

Please forward this invitation to MIT colleagues who may be 
interested. If you have specific questions, email Bara Blender at 
<mailto:bblender at mit.edu>bblender at mit.edu.

We hope to see you there.

Sincerely,

-- 

Monica Lee
Director, Publishing Services Bureau
Massachusetts Institute of Technology

Office	617.258.9380
http://web.mit.edu/psb/


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