[Bioundgrd] Fwd: CMS.610 Media Industries and Systems: Creative Industries

[Janice Chang]

>
>NEW SUBJECT FOR FALL 2005
>CMS.610 Media Industries and Systems:
>Creative Industries
>Prof. Henry Jenkins henry3 at mit.edu
>Tuesday and Thursdays 3:30 – 5:00, 14E-310
>Open the Wall Street Journal or Advertising Age 
>or even Entertainment Weekly. Everyone is 
>talking about the intersection between Madison & 
>Vine -- that is, the convergence between 
>entertainment and brands. Similarly, this course 
>is designed to explore the intersection between 
>culture and commerce. Our hope is to provide a 
>bridge between media students who want to know 
>more about the economic and institutional 
>factors shaping media production and 
>distribution and business students who want to 
>know more about the ways that the changing media 
>landscape is  impacting how media industries 
>operate.! Topics covered will include:
>branded entertainment and the experience 
>economy, product placement, the interplay
>between brand communities and fan communities, 
>intellectual property and its impact on the 
>creative process, Culture jamming and ad 
>busting, media concentration and debates about 
>ownership, regulation and censorship, the mode 
>of production and its relation to genre theory 
>and aesthetic norms, shifting conceptions of 
>media consumption, transmedia storytelling, 
>advergaming and viral marketing, globalization, 
>and a whole lot more. The course will combine 
>contemporary critical and theoretical readings 
>with front line perspectives from industry 
>insiders.
>
>Henry Jenkins is the Director of the Comparative 
>Media Studies Program at MIT and the author of 
>the forthcoming book, Convergence Culture: Where 
>Old and New Media Intersect. He is also leading 
>the new Convergence Culture Consortium, which 
>will provide a space for entertainment and brand 
>companies to share insights about changing 
>patterns of media consumption.
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