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<font face="Impact" size="+4">NEW SUBJECT FOR FALL 2005<br>
</font><font size="+2"><b>CMS.610 Media Industries and Systems:<br>
Creative Industries<br>
</b></font><font size="+1"><b>Prof. Henry Jenkins<font
color="#0000FF"> henry3@mit.edu<br>
</font>Tuesday and Thursdays 3:30 – 5:00, 14E-310<br>
</b></font>Open the<i> Wall Street Journal</i> or<i> Advertising
Age</i> or even<i> Entertainment Weekly</i>. Everyone is talking about
the intersection between Madison & Vine -- that is, the
convergence between entertainment and brands. Similarly, this course
is designed to explore the intersection between culture and commerce.
Our hope is to provide a bridge between media students who want to
know more about the economic and institutional factors shaping media
production and distribution and business students who want to know
more about the ways that the changing media landscape is
impacting how media industries operate.! Topics covered will
include:<br>
branded entertainment and the experience economy, product placement,
the interplay<br>
between brand communities and fan communities, intellectual property
and its impact on the creative process, Culture jamming and ad
busting, media concentration and debates about ownership, regulation
and censorship, the mode of production and its relation to genre
theory and aesthetic norms, shifting conceptions of media consumption,
transmedia storytelling, advergaming and viral marketing,
globalization, and a whole lot more. The course will combine
contemporary critical and theoretical readings with front line
perspectives from industry insiders.<br>
<br>
Henry Jenkins is the Director of the Comparative Media Studies Program
at MIT and the author of the forthcoming book, Convergence Culture:
Where Old and New Media Intersect. He is also leading the new
Convergence Culture Consortium, which will provide a space for
entertainment and brand companies to share insights about changing
patterns of media consumption.</blockquote>
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